How Masterly Helps Gigs Close Enterprise Deals
How Masterly works as Gigs' embedded design team for marketing and sales, inside the pipeline that closed eSIM launches with Santander and Motorola.
Masterly is Gigs' embedded design team for marketing and sales. When a lead enters Gigs' pipeline, we package the sales assets that specific lead needs, and Gigs' team takes them into the deal. Two deals from this pipeline closed publicly in 2026: Santander's in-app eSIM launch and Motorola's Global Connect.
Key takeaways
- Masterly works inside Gigs' sales pipeline as an embedded design team: when a lead enters, the assets that lead needs are already being packaged.
- Gigs closed two public launches from this pipeline in 2026 — Santander's in-app eSIM across Spain, Portugal, and Mexico, and Motorola's Global Connect.
- The embedded model buys context, not just capacity: the same designers stay inside the same pipeline, so work starts without re-briefing.
Overview
Gigs runs the operating system for embedded mobile services. Companies use it to sell phone plans and travel data inside their own products instead of building telecom infrastructure themselves. Founded in 2020, Gigs is backed by Ribbit Capital, Google, and Y Combinator, with personal investments from the CEOs of Uber, DoorDash, and OpenAI. Revolut, Klarna, Nubank, and NETGEAR build on it.
Masterly is Gigs' embedded design team for marketing and sales. We have worked inside their pipeline since December 2025.
What We Do
When a lead enters Gigs' pipeline, we package the sales assets that specific lead needs, and Gigs' team takes them into the deal. The process is Gigs' own. We plugged into it and strengthened its execution.
The Result
Gigs closed two deals from this pipeline publicly this year, both with category leaders.
Santander, one of the world's largest banks, launched eSIM connectivity inside its own banking app in August 2026, starting in Spain, with Portugal and Mexico next. Motorola launched Global Connect in July 2026 and became the first major device brand to make travel connectivity a native smartphone feature, live from setup.
Images: Gigs' launch announcements, July and August 2026.
Two verticals, two category leaders, one pipeline, the same year. Our team worked inside both deals as they moved to close.
Public references: Santander partners with Gigs (August 3, 2026) and Motorola makes global connectivity a native smartphone feature with Gigs (July 1, 2026).
The Model
Embedded design means we work on the pipeline's schedule, not an agency queue. Month after month inside the same sales motion, our designers keep the context that a normal engagement re-explains with every brief: the category, the buyers, the shape of the offer. The engagement with Gigs is ongoing.
If your design need runs continuously instead of ending at a deliverable, that is the model we run.
