# Masterly

> Masterly is an embedded design team for B2B SaaS, fintech, healthtech, and AI startups. We deliver UX/UI, product design, branding, and Webflow development built to drive activation, retention, and conversion.

Masterly works with pre-seed to Series A/B startups, with deep specialization in fintech, healthcare, and AI products. Engagements range from UX audits and design sprints to full product design and brand identity.

## Key pages
- [Services](https://www.themasterly.com/services): Full list of design, development, and marketing services
- [Success Stories](https://www.themasterly.com/success-stories): Client case studies and results
- [Blog](https://www.themasterly.com/blog): Guides and field notes on growth design, product, and brand
- [Book a call](https://calendly.com/vlad-masterly/discovery-call): Book a 30-minute intro call with the team

## Services
- [UI/UX Design](https://www.themasterly.com/services/ui-ux-design)
- [UX Audit](https://www.themasterly.com/services/ux-audit)
- [Web Design](https://www.themasterly.com/services/web-design)
- [Mobile App Design](https://www.themasterly.com/services/mobile-app-design)
- [Design From Scratch MVP](https://www.themasterly.com/services/design-from-scratch-mvp)
- [Product Redesign](https://www.themasterly.com/services/product-redesign)
- [Branding](https://www.themasterly.com/services/branding)
- [Design System](https://www.themasterly.com/services/design-system)
- [Motion Design](https://www.themasterly.com/services/motion-design)
- [Landing Page Design](https://www.themasterly.com/services/landing-page-design)
- [Fintech Design](https://www.themasterly.com/services/fintech-design)
- [Pitch Deck For Investors](https://www.themasterly.com/services/pitch-deck-for-investors)
- [Ad Creative](https://www.themasterly.com/services/ad-creative)
- [Social Media Creative](https://www.themasterly.com/services/social-media-creative)
- [Email Design](https://www.themasterly.com/services/email-design)
- [Team Extension](https://www.themasterly.com/services/team-extension)
- [Embedded Design Team](https://www.themasterly.com/services/embedded-design-team)
- [Web Development](https://www.themasterly.com/services/web-development)
- [Webflow Development](https://www.themasterly.com/services/webflow-development)
- [Framer Development](https://www.themasterly.com/services/framer-development)
- [Shopify Development](https://www.themasterly.com/services/shopify-development)
- [WordPress Development](https://www.themasterly.com/services/wordpress-development)

## Industries
- [Fintech](https://www.themasterly.com/client-industries/fintech)
- [SaaS](https://www.themasterly.com/client-industries/saas)
- [Healthcare](https://www.themasterly.com/client-industries/healthcare)
- [Ecommerce](https://www.themasterly.com/client-industries/ecommerce)
- [Web3](https://www.themasterly.com/client-industries/web3)
- [EdTech](https://www.themasterly.com/client-industries/edtech)
- [Legal Tech](https://www.themasterly.com/client-industries/legal-tech)
- [Real Estate](https://www.themasterly.com/client-industries/real-estate)
- [Automotive](https://www.themasterly.com/client-industries/automotive)
- [Travel](https://www.themasterly.com/client-industries/travel)
- [AI & ML](https://www.themasterly.com/client-industries/ai-ml)
- [Wellness & Sport](https://www.themasterly.com/client-industries/wellness-sport)
- [Websites](https://www.themasterly.com/client-industries/websites)

## Case Studies
- [NEFT Vodka — Premium Spirits Website Design & Framer Development](https://www.themasterly.com/cases/neft-vodka-website-design-framer-development): Website design and Framer development for NEFT Vodka — ultra-premium Austrian vodka. Multi-page site, recipe system, product showcase, and social creatives.
- [Alterscope](https://www.themasterly.com/cases/alterscope-fintech-saas-platform-redesign-masterly-case-study): How Masterly transformed Alterscope's alpha into an investor-ready Web3 risk platform in 3 weeks. Now funded by IOSG Ventures & Zee Prime Capital.
- [Fintech Brand Identity & Product Design: From Zero to Launch-Ready](https://www.themasterly.com/cases/fintech-brand-identity-product-design): How Masterly built a complete fintech brand and mobile wallet UI from scratch — identity, product design, and UX for a stablecoin remittance platform competing with Wise and Remitly.
- [ASPN Labs Case Study](https://www.themasterly.com/cases/aspn-labs): How Masterly built the brand, UX, and Shopify store for ASPN Labs — a US-based concierge health optimization platform. Two engagements. Two funding rounds. One design partner.
- [Makepeace — Brand & Website Design for a Mind-Body Pain Program](https://www.themasterly.com/cases/makepeace-method-brand-website-design): Brand identity and website design for the Makepeace Method — a mind-body chronic pain healing program. Logo, landing page, course delivery, and payment flow.
- [PropScore - Real Estate Platform](https://www.themasterly.com/cases/ai-real-estate-saas-platform-ux-ui-design-from-mvp-to-investor-ready-product): How Masterly redesigned PropScore into an investor-ready AI real estate platform with unified UX/UI, modern web design, and scalable design system — turning powerful analytics into a trust-first product.
- [Expert Listing — Real Estate Marketplace UX/UI Design](https://www.themasterly.com/cases/expert-listing-proptech-marketplace-ux-ui-design): Full UX/UI design for Expert Listing — a two-sided proptech marketplace for the Nigerian real estate market. Buyer search flows, property detail pages, agent dashboard, and mobile across web and mobile.
- [correkt commerce](https://www.themasterly.com/cases/crypto-ecommerce-website-redesign-and-ad-creatives-for-marketplace-platform): How Masterly redesigned Correkt Commerce's crypto eCommerce marketplace and created performance-optimized ad creatives to improve clarity, conversion, and funnel efficiency.
- [dentinostic](https://www.themasterly.com/cases/healthcare-startup-branding-mobile-app-and-website-design-that-helped-raise-eu650k): We designed the brand, mobile app, and website for a healthcare startup — helping them close a €650K round.
- [USDV — DeFi Dual-Token Yield Platform UX/UI Design](https://www.themasterly.com/cases/usdv-defi-yield-platform-ux-ui-design): Full UX/UI design for USDV — a DeFi stablecoin yield platform backed 1:1 by USDC. Landing page, mint & stake flows, APR dashboard, and swap widget for both power users and crypto newcomers.
- [Ocoord](https://www.themasterly.com/cases/healthcare-saas-ux-ui-design-and-webflow-development-for-osha-hipaa-compliance-platform): How we redesigned a compliance platform for healthcare teams — improving usability without breaking regulatory requirements.
- [Image Lab](https://www.themasterly.com/cases/med-spa-website-redesign-that-cut-lead-costs-by-21): How Masterly redesigned ImageLab Med Spa's website and booking flow, achieving 51% conversion rate increase, 29% higher CTR, and 21% reduction in cost per lead.
- [Jewalleria](https://www.themasterly.com/cases/jewalleria-ecommerce-ux-ui-redesign-masterly-case-study): How Masterly redesigned Jewalleria's online jewelry store and achieved 44% sales increase, +25% conversion rate, and +15% average order value. Full ROI in 3.3 months.
- [Tipsy Pickles](https://www.themasterly.com/cases/shopify-ecommerce-website-and-custom-booking-platform-for-entertainment-venue): How Masterly designed and developed Tipsy Pickle's Shopify website with eCommerce merch store and custom admin platform for booking pickleball courts and golf simulators in Charlotte.
- [Refinery](https://www.themasterly.com/cases/website-design-and-webflow-development-for-luxury-automotive-brand): How Masterly designed and built a luxury automotive website for Refinery Autohaus, a custom Land Rover Defender restoration company. Brand guidelines, Webflow development, and marketing collateral.
- [Light - Fintech Mobile App](https://www.themasterly.com/cases/light-ai-finance-mobile-app-ux-ui-design-masterly-case-study): How Masterly designed Light, an AI-powered personal finance mobile app with smart budgeting, financial goals tracking, and daily AI-driven insights. Complete UX/UI from wireframes to prototype.

## Blog
- [Top Product Design Agencies in 2026 (For Digital Products)](https://www.themasterly.com/blog/top-product-design-agencies): A ranked guide to the best digital product design agencies in 2026 — who they are, what they specialize in, and how to choose based on your stage and scope.
- [Top SaaS Design Agencies in 2026 (Ranked by What Actually Matters)](https://www.themasterly.com/blog/top-saas-design-agencies): A practical guide to the best SaaS design agencies in 2026 — what they specialize in, who they're best for, and how to choose based on your product stage.
- [SaaS UI/UX Design: The Complete Guide for Product Teams](https://www.themasterly.com/blog/saas-ui-ux-design-guide): B2B SaaS UI/UX design is not about first impressions — it's about the thousandth use. A guide to patterns, principles, and measurement.
- [What Series A SaaS Teams Get Wrong About Product Design](https://www.themasterly.com/blog/series-a-saas-design-mistakes): Series A SaaS teams treat product design as polish. It isn't. Here are five UX design mistakes that compound quietly — and what to fix before your next raise.
- [What Is Growth Design? (And Why the Consumer Playbook Breaks in B2B SaaS)](https://www.themasterly.com/blog/what-is-growth-design): Growth design isn't just product design with metrics. It's a fundamentally different discipline — and the consumer playbook breaks in B2B SaaS. Here's what actually works.
- [Fintech Dashboard Design: Patterns & Real Examples (2026)](https://www.themasterly.com/blog/fintech-dashboard-design-guide): Real fintech dashboard examples and the patterns behind them — data hierarchy, KPI layout, density, and trust signals, from Ramp, Mercury, Stripe, and our own work.
- [Fintech Design Trends 2026: Why Apps Look the Same (And What Works)](https://www.themasterly.com/blog/fintech-design-guide): We analyzed Stripe, Wise, Mercury, Ramp & Brex — the UX patterns that drive conversion and retention. Real fintech design decisions, not theory.
- [The Complete Guide to SaaS Onboarding UX: What Works in 2026](https://www.themasterly.com/blog/saas-onboarding-ux-guide): Teardowns of Notion, Loom, and Linear — the onboarding UX patterns that activate users faster, hit the aha moment earlier, and cut first-week churn.
- [UX Audit Checklist: 42 Questions to Run Before You Redesign](https://www.themasterly.com/blog/ux-audit-checklist): A practical UX audit checklist with 42 questions across design, IA, monetization, technical performance, SEO, and analytics. Use this before any product redesign.
- [Fintech Onboarding UX: What Stripe, Wise, Revolut, Robinhood, and Mercury Get Right (And Wrong)](https://www.themasterly.com/blog/fintech-onboarding-ux): We analyzed the onboarding flows of Stripe, Wise, Revolut, Robinhood, and Mercury — user reviews, real drop-off data, and design patterns. Here's what actually works and where each product fails.
- [What Is an Embedded Design Team? (And Why Fast-Growing Companies Are Switching to It)](https://www.themasterly.com/blog/embedded-design-team-guide): An embedded design team is not a freelancer pool or a project agency. It's a dedicated design function that works inside your company — on your tools, your timelines, your product. Here's how it works and when it's the right call.
- [Crypto Wallet UX Teardown: Phantom, Coinbase, Trust Wallet, Cash App, and Payy](https://www.themasterly.com/blog/crypto-wallet-ux-teardown): We analyzed onboarding and core flows across 5 wallets. Here's the 10× activation gap between fintech and crypto — and the design patterns that close it.
- [AI Product Design: How to Build Interfaces Users Actually Trust](https://www.themasterly.com/blog/ai-product-design-guide): 84% of developers use AI tools. Only 29% trust the output. We break down the UX patterns that close the gap — with real product examples, failure cases, and a framework for building AI interfaces that earn trust.
- [Do You Actually Need a Design System? A Decision Guide for Product Teams](https://www.themasterly.com/blog/design-system-decision-guide): Only 40% of design systems succeed. We break down when to build one, when to wait, and what "build vs buy" actually means for product teams in 2026.
- [How to Conduct a UX Audit (And What to Do with the Findings)](https://www.themasterly.com/blog/ux-audit-guide): A practical UX audit guide backed by a real audit — covering design review, information architecture, performance, monetization, and SEO. Learn the 6-layer framework Masterly uses with clients.
- [The Hims Effect: Why Healthtech Built a Clone Factory (And What It's Costing You)](https://www.themasterly.com/blog/hims-effect-healthtech-design-monoculture): Five healthtech brands. One design. We analyzed how Felix, Ro, Bioverse, and Eden became Hims clones — and what it's costing their conversion.
- [Progression Systems That Build Daily Habits (Not Just Gamification)](https://www.themasterly.com/blog/progression-systems-that-build-daily-habits): Most apps add points and call it gamification. We analyzed Duolingo, Headspace, Finch, Forest, and Insight Timer to find what actually builds habits — and what burns users out.
- [5 Reward Shop Patterns That Keep Users Coming Back](https://www.themasterly.com/blog/5-reward-shop-patterns-that-keep-users-coming-back): Analyzed 5 mobile apps to understand reward shop patterns. Learn when to use utility shops (Pokemon), experience shops (Fortnite), or care shops (Finch).
- [Masterly Featured in Dribbble Select: Best Shots of the Year](https://www.themasterly.com/blog/masterly-featured-in-dribbble-select-best-shots-of-the-year): Masterly has been selected for Dribbble's "Best Shots of the Year" editorial and listed in the Dribbble Select Web Design Agencies directory — a curated space for teams that handle complex, large-scale projects.

## Glossary
Definitions of the product design, UX, branding, and growth-design terms Masterly works with. Index: https://www.themasterly.com/glossary
- [A/B Testing](https://www.themasterly.com/glossary/ab-testing): Comparing two versions of a design by showing each to a slice of live traffic and measuring which drives the target metric better.
- [Activation](https://www.themasterly.com/glossary/activation): The point at which a new user first experiences the core value of a product — the 'aha moment' that predicts whether they'll stick around.
- [Brand Identity](https://www.themasterly.com/glossary/brand-identity): The complete system of visual and verbal elements — logo, color, type, voice — that expresses what a company is and sets it apart.
- [Churn](https://www.themasterly.com/glossary/churn): The rate at which users or customers stop using a product or cancel over a given period — the inverse of retention.
- [Component Library](https://www.themasterly.com/glossary/component-library): A collection of reusable, pre-built UI elements — buttons, inputs, cards, modals — shared across a product to speed up and standardize design.
- [Conversion Funnel](https://www.themasterly.com/glossary/conversion-funnel): The staged path users take toward a goal — visit, sign up, activate, pay — where measuring drop-off at each step reveals where to improve.
- [Conversion Rate Optimization (CRO)](https://www.themasterly.com/glossary/conversion-rate-optimization): The systematic practice of increasing the share of users who take a desired action, through testing and iterative improvement of the experience.
- [Customer Journey Map](https://www.themasterly.com/glossary/customer-journey-map): A visualization of the full experience a customer has with a product or brand over time, stage by stage, including actions, emotions, and pain points.
- [Design Debt](https://www.themasterly.com/glossary/design-debt): The accumulated cost of inconsistent, outdated, or shortcut design decisions that make a product harder to use and slower to evolve.
- [Design Retainer](https://www.themasterly.com/glossary/design-retainer): An ongoing engagement where a client reserves a set amount of design capacity each month, rather than paying per fixed-scope project.
- [Design Sprint](https://www.themasterly.com/glossary/design-sprint): A time-boxed process — classically five days — that runs a big product question from idea to a tested prototype with real users.
- [Design System](https://www.themasterly.com/glossary/design-system): A single source of truth for a product's UI — reusable components, tokens, patterns, and guidelines that keep design consistent and fast.
- [Design Thinking](https://www.themasterly.com/glossary/design-thinking): A human-centered problem-solving framework that moves through empathize, define, ideate, prototype, and test to reach validated solutions.
- [Design Token](https://www.themasterly.com/glossary/design-token): A named, reusable variable for a design decision — a color, spacing, or type value — that keeps design and code in sync from one source.
- [Embedded Design Team](https://www.themasterly.com/glossary/embedded-design-team): An external design team that integrates directly into a company's workflow and rituals, operating like in-house staff without the hiring overhead.
- [Growth Design](https://www.themasterly.com/glossary/growth-design): Design practiced as a growth lever — every flow, screen, and experiment aimed explicitly at activation, conversion, and retention metrics.
- [Heuristic Evaluation](https://www.themasterly.com/glossary/heuristic-evaluation): An expert review of an interface against established usability principles (heuristics) to find problems without recruiting users.
- [Information Architecture](https://www.themasterly.com/glossary/information-architecture): The structural design of a product's content and navigation — how information is organized, labeled, and grouped so people can find it.
- [Interaction Design](https://www.themasterly.com/glossary/interaction-design): Designing the moment-to-moment behavior of an interface — how it responds to input, transitions between states, and gives feedback.
- [Mockup](https://www.themasterly.com/glossary/mockup): A high-fidelity, static representation of a screen showing the final visual design — real colors, type, and content — but without interactivity.
- [Motion Design](https://www.themasterly.com/glossary/motion-design): The use of animation and transitions in an interface to guide attention, explain change, and give a product a sense of life and quality.
- [MVP (Minimum Viable Product)](https://www.themasterly.com/glossary/mvp): The smallest version of a product that delivers real value to early users, built to learn from the market with the least effort.
- [North Star Metric](https://www.themasterly.com/glossary/north-star-metric): The single metric that best captures the core value a product delivers, used to align a whole team's decisions around one number.
- [Onboarding](https://www.themasterly.com/glossary/onboarding): The designed experience that guides a new user from first launch to their first real success with a product.
- [Product Design](https://www.themasterly.com/glossary/product-design): End-to-end design ownership of a digital product — from user research and strategy through UX, UI, and shipping — tied to business outcomes.
- [Product-Market Fit](https://www.themasterly.com/glossary/product-market-fit): The stage at which a product satisfies a strong market demand so well that usage, retention, and word-of-mouth grow on their own.
- [Prototyping](https://www.themasterly.com/glossary/prototyping): Building an interactive, clickable model of a product so a flow can be experienced and tested before it is engineered.
- [Retention](https://www.themasterly.com/glossary/retention): The measure of how many users keep coming back to a product over time — the clearest signal of whether it delivers lasting value.
- [Service Design](https://www.themasterly.com/glossary/service-design): Designing the entire experience of a service across every touchpoint and channel — digital and human — not just a single screen or app.
- [Sitemap](https://www.themasterly.com/glossary/sitemap): A diagram of all the pages in a website or app and how they relate hierarchically — the blueprint of its structure and navigation.
- [Style Guide](https://www.themasterly.com/glossary/style-guide): A reference document defining a brand or product's visual rules — colors, typography, logo usage, spacing, and tone — for consistent application.
- [UI Design](https://www.themasterly.com/glossary/ui-design): The craft of the visual and interactive surface of a product — layout, type, color, spacing, and components users see and touch.
- [Usability Testing](https://www.themasterly.com/glossary/usability-testing): Watching real users attempt real tasks in a product or prototype to find where they struggle, hesitate, or fail.
- [User Flow](https://www.themasterly.com/glossary/user-flow): A map of the sequence of steps and decisions a user moves through to complete a task, from entry point to goal.
- [User Persona](https://www.themasterly.com/glossary/user-persona): A research-based, semi-fictional profile of a target user — their goals, context, and frustrations — used to keep design decisions grounded.
- [User Research](https://www.themasterly.com/glossary/user-research): The systematic study of users' needs, behaviors, and pain points — through interviews, surveys, and observation — to ground design in evidence.
- [UX Audit](https://www.themasterly.com/glossary/ux-audit): A structured expert review of a product's user experience that identifies usability problems and prioritizes fixes by impact.
- [UX Design](https://www.themasterly.com/glossary/ux-design): The practice of shaping how a product feels to use — its flows, structure, and logic — so people reach their goal with the least friction.
- [Visual Design](https://www.themasterly.com/glossary/visual-design): The discipline of aesthetics and communication in an interface — typography, color, imagery, and layout working toward clarity and brand.
- [Wireframing](https://www.themasterly.com/glossary/wireframing): Sketching the low-fidelity skeleton of a screen — layout, content blocks, and hierarchy — before any visual styling is applied.

## Contact
- Email: hello@masterly.digital
- Book a call: https://calendly.com/vlad-masterly/discovery-call