What is marketing design?

Marketing design is the design work that sits around a product rather than inside it: the decks, ads, landing pages, emails, social and event material that marketing and sales use to win customers. It is a different discipline from product design, judged on whether it moves a buyer rather than whether a feature is usable.

How is this different from hiring a marketing agency?

An agency sells campaigns you brief and wait for. This is an ongoing team inside your go-to-market motion: the same designers every month, working to your pipeline's schedule and your sales team's deadlines. The difference shows up most when a live deal needs something before the next call.

How is it different from your product design services?

Our Team Extension and embedded design engagements put designers inside your product team, working a roadmap and shipping screens. This one works inside marketing and sales, producing the material that brings buyers in and moves deals along. Some clients run both, with different designers on each.

Can you work inside live enterprise deals under confidentiality?

Yes, and most of that work never becomes public. Everything produced inside a live deal belongs to the client and their sales process. What we can publish is limited to material the client has already released, which is how the case studies on this site are scoped.

What formats do you cover?

Sales decks and investor decks, one-pagers and proposals, paid ad creative, landing pages, email, social, motion and event material. Anything that needs a full brand or website build is scoped separately rather than absorbed into the monthly allocation.

How fast can you turn something around for a live deal?

Turnaround is agreed per format during setup, because a one-page leave-behind and a tailored twenty-slide deck are not the same request. The point of the model is that the designers already have the context, so the clock starts on the work instead of on a briefing call.

Do you work with our existing brand guidelines?

Yes. Most engagements start inside an existing brand and tighten it where volume has pulled it apart. If the guidelines do not exist yet, or stop at a logo, we can build them through branding before or alongside the monthly work.

A monthly retainer, quoted after the intro call, based on the allocation you need and the mix of formats. A Trial Week on one real task is credited toward the first month if you want to see the work before committing.

Yes. Most engagements start with the one motion closest to revenue, prove it there, then widen. Scaling up for a launch and back down afterwards is part of how the allocation works.

Marketing and Sales Design, Run Inside Your Pipeline

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An ongoing design team for campaigns and live deals, on a fixed monthly allocation.

Trusted by funded B2B SaaS teams

Portfolio

Case Studies

A few of the products we've shaped.

Real-time risk analytics platform, from alpha to investor-ready in three weeks. Backed by IOSG Ventures and Zee Prime Capital.

Product redesign for a funded fintech analytics company.

Embedded design team inside Gigs' sales pipeline: enterprise eSIM launches with Santander and Motorola closed in 2026.

Embedded marketing and sales design for a funded telecom platform.

A reusable component system for a Series B procurement platform. Product pages went from 6% to 15.1% of all site sessions.

Marketing site, product pages and component system for a Series B SaaS.

PROJECTS

More Projects

How we work inside your GTM

How the engagement runs

You already have a motion. We plug into it and strengthen its execution. Most teams start with a Trial Week on one real task, credited toward the first month.

Context Before Output

We learn the category, the buyer, the objections and the shape of the offer before we design anything. Sales calls, win and loss notes, the decks that already work, the ones that stall.

Typical outputs:

The buyer and the objections written down
An audit of what you already send out
The three assets worth fixing first

What the engagement covers

What you get every month

For B2B teams whose marketing and sales need design every week. The same designers work inside your go-to-market motion on the ads, landing pages, email and social your calendar needs.

The same designers each month
A small team that stays on your account and holds the category, the buyer and the offer between campaigns.
Month two starts from what month one learned.
Assets packaged per deal
When a lead enters the pipeline, we package what that lead needs and your team takes it into the conversation.
Co-branded launch material included when a partner is involved.
The campaign calendar shipped
The recurring marketing output produced at the volume a live calendar demands, with variants for testing.
Work lands in your tools, on your dates.
Templates for what repeats
The formats you send weekly turned into templates and rules your own team can fill without waiting for us.
Our time goes to the work only designers can do.
A studio behind the team
When a launch needs motion, a brand pass or a new page, a specialist joins the engagement for that stretch.
Larger builds are scoped separately, not absorbed into the allocation.
An allocation you can move
Scale up for a launch quarter and back down afterwards, without renegotiating the engagement.
Files, templates and written decisions stay yours.

Product design services

The right design support for where your product is now.

From focused MVP improvements to full redesigns, design systems, and ongoing product design support.

A new product or module
For teams turning an idea, an internal prototype or a rough MVP into something real users can trust.
- New B2B SaaS products
- AI features and agent workflows
- Investor-ready product stories
- A first design system
- Founder-led MVPs
- Prototypes that need a production path
An existing product
For teams with a live product that grew feature by feature and now feels inconsistent or harder to use than it should be.
- SaaS dashboards
- B2B platforms and admin tools
- Complex workflows and data tables
- Onboarding and activation
- Fintech and healthtech compliance flows
- Design debt cleanup
Ongoing product work
For teams that need senior design every sprint without hiring, or a design lead one or two days a week.
- Fast-moving product teams
- Engineering-led teams with no designer
- Roadmap and feature support
- Design system stewardship
- Activation and adoption work
- Design leadership and hiring

Industries We Work With

B2B SaaS first, with most of our work in fintech, healthtech and AI products.

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Fintech

AI finance, fintech SaaS and B2B financial tools. Trust, density and compliance in the same screen.

Healthtech

Healthtech SaaS and compliance platforms, designed under HIPAA and OSHA constraints.

SaaS

B2B products moving upmarket, with design debt to pay down before the next release.

AI & ML

AI features that have to survive an enterprise demo: uncertainty, corrections, audit trail, failure states.

Why Masterly

Why teams embed a team instead of briefing an agency

Project work restarts the context every time. An ongoing team keeps it, which is why the second month costs you less explaining than the first. It is the model behind our longest-running embedded engagement.

Context you stop paying for twice: After a few months inside the same motion, our designers know the category, the buyer and the objections. Work starts without a written brief.
A team, not one freelancer: Designers, a lead and a project manager. When a launch needs motion, brand or web, a specialist joins rather than the work waiting.
Design while the deal is live: Assets arrive while the deal is still moving, not two weeks after someone asked. Sales keeps its own schedule and we work to it.
Built for the enterprise buyer: Enterprise deals bring a committee, a procurement review and a security questionnaire. We design the material that has to survive that room, not only the first call.
Every format covered: Decks, ads, email, landing pages, social, motion and event material from one team, instead of four vendors who never quite match.
Consistency that survives volume: Templates and rules for what you repeat. Output scales without the brand drifting and without every asset needing a review.