Overview

Correkt Commerce is an ethical eCommerce marketplace with over 10 million products. What sets them apart: shoppers can pay however they want — crypto (Bitcoin, Ethereum, Solana, XRP, USDC) or traditional methods (credit cards, financing).

Their mission goes beyond payments. They're building a platform that values fairness, transparency, and community — supporting small businesses, ensuring fair compensation for employees, and treating sellers as true partners.

The challenge wasn't the product — it was the presentation. The existing website didn't communicate the platform's unique value clearly. Visitors landed, got confused, and left. With paid campaigns driving traffic, that confusion was expensive.

We redesigned the website and created ad creatives to fix that.

The Challenge

Correkt Commerce faced several issues hurting their conversion performance:

Unclear Value Proposition

Crypto payments + ethical marketplace + 10M products — that's a lot to communicate. The old site tried to say everything at once, which meant visitors understood nothing quickly.

Weak Visual Hierarchy

Important information was buried. CTAs weren't prominent. The page flow didn't guide users toward action.

Inconsistent Ad-to-Site Experience

Ad creatives and landing pages weren't aligned. Users who clicked on ads arrived at pages that didn't match expectations, causing drop-offs.

Trust Signals Underutilized

Correkt has strong differentiators — verified sellers, ethical practices, hassle-free returns, advanced security. These weren't visible enough to overcome skepticism around crypto commerce.

What We Delivered

We redesigned the website and created ad creatives with one focus: make every click count.

Website Redesign

Complete redesign with clean, modern UI. Restructured information architecture to communicate the value proposition clearly and quickly. Every section now has a purpose: explain what Correkt is, why it's different, and what to do next.

Homepage Optimization

New homepage flow that leads with the core promise ("Ethics, Innovation, and Community"), explains key differentiators, showcases trust signals, and drives toward conversion. Clear CTAs throughout.

Simplified Messaging

Distilled complex offerings into digestible sections. Crypto payments, ethical practices, verified sellers, flexible options — each gets focused attention without overwhelming visitors.

Trust & Credibility Integration

Prominently featured security guarantees, hassle-free returns, verified seller badges, and the ethical mission. These elements reduce friction for users hesitant about crypto marketplaces.

Ad Creative Design

Created performance-optimized ad creatives aligned with campaign messaging. Consistent visual language between ads and landing pages ensures users get what they expect when they click.

Mobile Optimization

Fully responsive design optimized for mobile shoppers. Clean layouts, touch-friendly interactions, and fast-loading pages across all devices.

Key Design Decisions

Lead with "Why"

Instead of leading with products or features, we led with Correkt's mission: "Redefining Online Shopping — Ethics, Innovation, and Community." This emotional hook differentiates them from generic marketplaces.

Payment Flexibility Front and Center

Crypto payments are a key differentiator but also a potential barrier. We designed clear, approachable sections explaining that users can pay with crypto OR cards — making the platform accessible to everyone.

Visual Trust Signals

Security badges, verified seller icons, return policy highlights, and encryption messaging — all placed strategically to build confidence at decision points.

Consistent Campaign Experience

Ad creatives mirror landing page visuals, messaging, and CTAs. When users click an ad, they land on a page that feels like a natural continuation — not a disconnect.

Clean, Modern Aesthetic

The design reflects Correkt's positioning: innovative but trustworthy, modern but accessible. Dark mode elements with strategic color accents create visual interest while maintaining professionalism.

The Outcome

The redesigned website communicates Correkt Commerce's value proposition clearly and quickly. Visitors understand what the platform offers, why it's different, and how to get started — all within seconds of landing.

Combined with aligned ad creatives, the entire acquisition funnel now works together. Clicks lead to clarity, clarity leads to trust, and trust leads to conversions.

Results

The website redesign and ad creative project delivered:

• Complete website redesign with modern, clean UI
• Improved information architecture and messaging clarity
• Performance-optimized ad creatives
• Consistent ad-to-landing-page experience
• Enhanced trust signals throughout the site
• Mobile-optimized responsive design
• Streamlined user flow toward conversion

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