Product Redesign That Transforms — Without Breaking What Works
Your product has users, history, and complexity. We redesign existing products to fix what’s broken, modernize what’s dated, and improve metrics — while preserving what already works.
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We've partnered with 50+ companies across fintech, AI, SaaS and healthcare
About the Service
Service
Redesigning an existing product is harder than designing from scratch. You have users who know the current experience, features that evolved organically, technical constraints, and metrics you can’t afford to tank.
We specialize in product transformation — taking what exists and making it dramatically better. We identify what’s broken, what’s outdated, and what’s actually working. Then we redesign strategically: fix the problems, modernize the interface, improve the metrics, and migrate users smoothly.
Whether your product looks dated, conversions are dropping, or you’ve outgrown your original design — we transform existing products into modern experiences that perform.
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Timeline
6-12 weeks depending on product complexity
Ideal for
SaaS products with declining engagement or conversions
Apps that look dated compared to competitors
Platforms that evolved without design consistency
Products preparing for major funding rounds
Companies after rebrand needing product alignment
Products with technical debt affecting user experience
Deliverables
Current state analysis
Redesign strategy document
Updated information architecture
Wireframes for redesigned flows
High-fidelity UI design
Updated design system
Migration/rollout recommendations
Developer handoff specifications
Our Proven
Workflow
We follow a transformation process that balances improvement with continuity.
Discovery & Analysis
Redesign Strategy
Information Architecture
Wireframes
UI Design
Handoff & Rollout Planning
Step 1
Discovery & Analysis
We immerse in your current product — user flows, pain points, analytics, user feedback. What’s working? What’s broken? What do users love that we shouldn’t touch? This prevents redesigning things that don’t need redesigning.
Step 2
Redesign Strategy
Based on analysis, we define what changes and what stays. We prioritize by impact: which redesigns will move metrics most? We create a phased approach if full redesign is too risky to ship at once.
Step 3
Information Architecture
We restructure navigation, flows, and hierarchy where needed. Legacy products often have confusing IA from years of feature additions. We simplify without losing functionality.
Step 4
Wireframes
We wireframe redesigned screens and flows. This validates structural changes before visual design. Stakeholders see the new product taking shape without getting distracted by colors and fonts.
Step 5
UI Design
Modern, polished interface design that brings your product up to current standards. We create or update your design system for consistency across all screens — old and new.
Step 6
Handoff & Rollout Planning
Complete specifications for developers plus migration recommendations. Should you launch everything at once or phase it? How do you communicate changes to existing users? We help you plan the rollout.
Discover
the Causes and Solutions
Every growth gap has a root cause.
We uncover it and solve it with design.
Projects That Speak for Themselves
We craft digital products that not only look stunning but also deliver measurable business growth. Explore our success stories and see how we transform ideas into market-leading solutions.
What We Design
Internal Tools
Admin panels, CRMs, and internal platforms that employees struggle to use. Better UX for productivity.
eCommerce Platforms
Online stores needing better product discovery, checkout optimization, or brand elevation.
Marketing Websites
Company sites that no longer reflect the brand or convert like they should. Full site redesigns with conversion focus.
Web Applications
Browser-based tools and platforms. From simple utilities to complex enterprise software.
Mobile Apps
iOS and Android apps needing modernization. Updated UI patterns, improved onboarding, better retention mechanics.
SaaS Platforms
Dashboards, admin panels, user workflows, settings, billing. Complex B2B products that evolved over years and need coherent redesign.
Why Partnering With Us Drives Better Results
We combine expertise, creativity, and a results-driven mindset to deliver exceptional digital experiences. From strategy to execution, our team ensures every project meets the highest standards and drives real impact for your business.
Respect for what works
We don’t redesign for the sake of redesigning. We identify what’s actually working and protect it. Change what’s broken, keep what’s not.
Data-informed decisions
Redesign priorities come from analytics, user feedback, and heuristic analysis — not opinions. Every change has a reason.
Migration thinking
We consider existing users from day one. How will they react to changes? Do we need phased rollout? Communication strategy? We plan for smooth transitions.
Design system approach
Redesigns include updated or new design systems. Your product stays consistent as you continue adding features post-redesign.
Metrics focus
We tie redesign goals to business metrics — conversion rate, activation, retention, NPS. We’re not done until the numbers improve.
Stakeholder alignment
Redesigns involve many opinions. Our process includes clear documentation and rationale that helps align teams and get buy-in.
What our
partners say
Partnering with Masterly was seamless from start to finish. Their design precision and creative thinking went beyond what we imagined. The team was responsive, strategic, and genuinely invested in our vision. The final result speaks for itself — if you're looking to level up your brand with sharp, business-minded design, Masterly is the team to call.
Masterly is incredible all around. Talented, kind, fast, and always up for new challenges.
When vetting potential design partners for our Web3 project, our team wanted to align with forward-thinking designers that could help us manifest our product vision in a creative, but user-friendly way. We found this in Vlad and the Masterly team.
Masterly has been an absolute pleasure to work with! Their dedication, hard work, and exceptional design skills have truly elevated our project. The UI/UX designs they delivered were not only creative and user-friendly but also completed on time, which is always a huge plus. Their attention to detail and ability to bring our vision to life exceeded expectations. I highly recommend Masterly to anyone looking for a talented and reliable designers. Looking forward to working together again in the future!
I really enjoyed working with Vlad and his team. Very professional, and they over-delivered on the output.
Vlad and his team do amazing work. I can't recommend them more as they did exceptional work and handled feedback very well!
Awarded by the world’s most respected design competitions
Frequently Asked Questions
Ready to transform your product?
Ready to transform your product?
We’ll get back to you as soon as possible!
