What types of emails do you design?

We design newsletter templates, marketing campaign emails, welcome sequences, transactional emails, product updates, and complete email template systems. Any email your business sends.

How long does email design take?

Single email or template: 3-5 days. Email template system (5-8 templates): 1-2 weeks. Full email redesign package: about 2 weeks.

Do you code the emails in HTML?

It depends on the platform. Mailchimp, Klaviyo and HubSpot have editors good enough to build the templates in directly, and we do that as part of the work. Where the design needs hand-written HTML, we deliver the design with specifications and either your developer builds it or we bring in a partner who codes email for a living. We tell you which of the two you are getting before the project starts.

Which email platforms do you work with?

We design for any platform - Mailchimp, Klaviyo, HubSpot, Customer.io, SendGrid, Braze, or custom solutions. We deliver in the format your platform needs.

Do you write the email copy?

We focus on design. We can provide guidance on copy placement and length, but full copywriting is separate. Design and copy often work in parallel.

Can you redesign our existing emails?

Yes. We can refresh your current templates with better design while maintaining your content structure and platform setup.

How do you handle email client compatibility?

We design with known email client limitations in mind - safe fonts, table-based layouts where needed, fallback colors. Our designs work across Gmail, Outlook, Apple Mail, and mobile apps.

Can I update the templates myself?

Yes. We create modular designs specifically so your team can swap content, images, and sections without design skills.

Do you design automated email sequences?

Yes. Welcome sequences, onboarding flows, abandoned cart series - we design the full sequence with consistent visual treatment.

How much does email design cost?

A fixed-scope quote agreed after the intro call, priced against the number of templates and how much rendering testing your list needs. A Trial Week on your worst-performing template is credited toward the project.

Email Design That Gets Opened, Read, and Clicked

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Modular templates built mobile-first and tested across the clients your list opens in.

Trusted by funded B2B SaaS teams

Portfolio

Case Studies

A few of the products we've shaped.

Real-time risk analytics platform, from alpha to investor-ready in three weeks. Backed by IOSG Ventures and Zee Prime Capital.

Product redesign for a funded fintech analytics company.

Healthcare compliance SaaS and website for Ocoord: $500K raised, site conversion up 192%.

Product and website design for a funded healthtech SaaS.

AI real estate platform on 190M+ property records, from MVP to investor-ready product.

Product, website and design system for an AI SaaS.

PROJECTS

More Projects

How the templates get built

Built once, sent every week

We follow a process that ensures beautiful emails that actually work.

Email Audit & Brief

We review your current emails (if any) and understand the goals. What types of emails do you send? What platform do you use? What’s working, what’s not? Clear brief for focused design.

Typical outputs:

Current emails audited
Where opens and clicks drop
Which clients your list uses
Brand assets gathered

What email design covers

What you get

Templates your marketers reuse, built to survive Outlook and land on a phone.

Modular templates
Modules your marketers combine for the next campaign without a designer.
One build, many emails.
Mobile first
Layouts drawn for the phone, then adapted upward.
Most of your list is on a phone.
Rendering tested
Templates we build in your platform are checked across the clients your list uses, with fallbacks where one refuses.
Design-only work ships with the specs instead.
Dark mode handled
Colour and imagery that survive a dark-mode inbox.
Checked in a dark-mode inbox.
Accessible by default
Readable with images off and with a screen reader.
Required in more markets every year.
Files your ESP takes
Built in your platform's own editor where it supports the design, and delivered as designs plus specs where it does not.
We say which before we start.

Industries We Work With

B2B SaaS first, with most of our work in fintech, healthtech and AI products.

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Fintech

AI finance, fintech SaaS and B2B financial tools. Trust, density and compliance in the same screen.

Healthtech

Healthtech SaaS and compliance platforms, designed under HIPAA and OSHA constraints.

SaaS

B2B products moving upmarket, with design debt to pay down before the next release.

AI & ML

AI features that have to survive an enterprise demo: uncertainty, corrections, audit trail, failure states.

Why Masterly

Why teams redo email with us

Email breaks in ways nothing else does. The work is scoped around rendering.

Mobile-first design: Most of your list opens on a phone. We design for thumbs first, desktops second.
Brand-consistent: Your emails look like your brand, using the same typography, colour and visual language as your site and product.
Platform-ready: Designs arrive ready for your platform, whether that is Mailchimp, Klaviyo, HubSpot, Customer.io or custom HTML.
Modular templates: Mix-and-match components your team can use without design skills. Update content without breaking layouts.
Compatibility tested: We design with email client quirks in mind. No surprises when you hit send.
Fast turnaround: Single emails in days, full systems in 1-2 weeks. Get your campaigns launched without waiting.