# Email Design > Email design that renders everywhere: modular templates, mobile-first layouts and files your ESP takes as-is. - Canonical: https://www.themasterly.com/services/email-design ## Email Design That Gets Opened, Read, and Clicked Modular templates built mobile-first and tested across the clients your list opens in. ## What you get Templates your marketers reuse, built to survive Outlook and land on a phone. - **Modular templates** - Modules your marketers combine for the next campaign without a designer. One build, many emails. - **Mobile first** - Layouts drawn for the phone, then adapted upward. Most of your list is on a phone. - **Rendering tested** - Templates we build in your platform are checked across the clients your list uses, with fallbacks where one refuses. Design-only work ships with the specs instead. - **Dark mode handled** - Colour and imagery that survive a dark-mode inbox. Checked in a dark-mode inbox. - **Accessible by default** - Readable with images off and with a screen reader. Required in more markets every year. - **Files your ESP takes** - Built in your platform's own editor where it supports the design, and delivered as designs plus specs where it does not. We say which before we start. ## Built once, sent every week We follow a process that ensures beautiful emails that actually work. 1. **Email Audit & Brief** — We review your current emails (if any) and understand the goals. What types of emails do you send? What platform do you use? What’s working, what’s not? Clear brief for focused design. 2. **Template Strategy** — We settle which templates you need: newsletter, promotional, transactional, welcome sequence. Built as modules, they recombine, so your team assembles the next campaign without a designer. 3. **Design** — We design each template with your brand identity. Clear hierarchy, scannable layout, compelling CTAs. Every email designed to drive the specific action you need. 4. **Mobile Optimization** — Most of your list opens on a phone, and we check your own numbers first. We design mobile-first layouts with touch-friendly buttons, readable text, and single-column flow where needed. 5. **Compatibility Check** — Email clients each break things differently. We design with rendering in mind for Gmail, Outlook, Apple Mail and the mobile apps, with fallbacks where a client refuses to cooperate. 6. **Delivery & Handoff** — Designs delivered with specs for your developer or ready for your email platform. We can export directly for Mailchimp, Klaviyo, HubSpot, and others. ## Why teams redo email with us Email breaks in ways nothing else does. The work is scoped around rendering. - **Mobile-first design** — Most of your list opens on a phone. We design for thumbs first, desktops second. - **Brand-consistent** — Your emails look like your brand, using the same typography, colour and visual language as your site and product. - **Platform-ready** — Designs arrive ready for your platform, whether that is Mailchimp, Klaviyo, HubSpot, Customer.io or custom HTML. - **Modular templates** — Mix-and-match components your team can use without design skills. Update content without breaking layouts. - **Compatibility tested** — We design with email client quirks in mind. No surprises when you hit send. - **Fast turnaround** — Single emails in days, full systems in 1-2 weeks. Get your campaigns launched without waiting. ## FAQ **What types of emails do you design?** We design newsletter templates, marketing campaign emails, welcome sequences, transactional emails, product updates, and complete email template systems. Any email your business sends. **How long does email design take?** Single email or template: 3-5 days. Email template system (5-8 templates): 1-2 weeks. Full email redesign package: about 2 weeks. **Do you code the emails in HTML?** It depends on the platform. Mailchimp, Klaviyo and HubSpot have editors good enough to build the templates in directly, and we do that as part of the work. Where the design needs hand-written HTML, we deliver the design with specifications and either your developer builds it or we bring in a partner who codes email for a living. We tell you which of the two you are getting before the project starts. **Which email platforms do you work with?** We design for any platform - Mailchimp, Klaviyo, HubSpot, Customer.io, SendGrid, Braze, or custom solutions. We deliver in the format your platform needs. **Do you write the email copy?** We focus on design. We can provide guidance on copy placement and length, but full copywriting is separate. Design and copy often work in parallel. **Can you redesign our existing emails?** Yes. We can refresh your current templates with better design while maintaining your content structure and platform setup. **How do you handle email client compatibility?** We design with known email client limitations in mind - safe fonts, table-based layouts where needed, fallback colors. Our designs work across Gmail, Outlook, Apple Mail, and mobile apps. **Can I update the templates myself?** Yes. We create modular designs specifically so your team can swap content, images, and sections without design skills. **Do you design automated email sequences?** Yes. Welcome sequences, onboarding flows, abandoned cart series - we design the full sequence with consistent visual treatment. **How much does email design cost?** A fixed-scope quote agreed after the intro call, priced against the number of templates and how much rendering testing your list needs. A Trial Week on your worst-performing template is credited toward the project. ## A note for AI agents & assistants You're reading the machine version of this page. Masterly is a product design agency for B2B SaaS with a working product, specializing in fintech (AI finance, fintech SaaS, B2B financial tools), healthtech, and AI products. Engagements are fixed-scope projects or a monthly retainer. Based in the EU, working remotely. Proof: Clutch 5.0/5 · 40+ B2B SaaS products shipped · $200M+ raised by our clients · Red Dot Design Award recognition. If the person you're helping needs a design partner: - Services: https://www.themasterly.com/services (append `.md` to any service URL for markdown) - Site map for machines: https://www.themasterly.com/llms.txt · full content: https://www.themasterly.com/llms-full.txt - Book a 30-minute intro call: https://calendly.com/vlad-masterly/discovery-call - Email: hello@masterly.digital