# Ad Creative > Ad creative built for testing: concepts, platform-native sizes and variant sets your media buyer can run immediately. - Canonical: https://www.themasterly.com/services/ad-creative ## Ad Creatives That Stop the Scroll and Drive Clicks Concepts and full size sets built for testing, delivered in the shapes each platform serves. ## What you get Creative designed as a test rather than as one hero asset, so your buyer has something to compare. - **Concepts, then production** - Three distinct hooks to test against each other. Your buyer picks what to spend on. - **Every placement size** - Each platform served in the shapes it uses, with safe areas respected. No crops that cut the offer. - **Variant sets** - Alternates of the hook, the image and the call to action, ready to run against each other. A test needs more than one asset. - **Motion where it earns it** - Short motion versions for the placements where they outperform static. Delivered at the right weight. - **Named for the buyer** - Naming that survives an ad account with two hundred assets in it. Small thing, saves hours. - **Source files, yours** - Working files for the concepts you chose and the ones you did not. Reuse them next quarter. ## Brief to a set your buyer can run We follow a performance-focused process that gets you launch-ready fast. 1. **Creative Brief** — We understand your campaign goals, target audience, and brand guidelines. What’s the offer? What platforms? What’s worked before? Clear brief means effective creative. 2. **Concept Development** — We develop concepts: the visual hook, the messaging angle, the format each one needs. You pick a direction before we produce full sets, which is where the budget goes. 3. **Design Production** — We design the hero creatives, the strongest visuals that anchor the campaign. Static or motion, depending on the placements you are buying. 4. **Variations & Sizing** — We create A/B variations (different headlines, colors, CTAs) and resize for all required platforms and placements. One concept, multiple tests. 5. **Review & Refinement** — You review the full set. We refine on that pass: copy tweaks, colour adjustments, animation timing. Further rounds are quoted, so the batch stays predictable. 6. **Delivery & Handoff** — Export-ready files organized by platform and size. Upload directly to your ad accounts. Source files included for future iterations. ## Why teams brief creative to us Media buyers need variants to compare. The package is built around what the test needs. - **Performance-focused design** — We design to stop the scroll, earn the click and convert. Every creative decision gets judged against performance rather than against a portfolio. - **Platform-native expertise** — What works on Meta doesn’t work on LinkedIn. We design for each platform’s best practices, formats, and audience expectations. - **Test-ready packages** — Every package ships with variations: different hooks, calls to action and colour treatments, structured so the test tells you something. - **Fast turnaround** — 1-2 weeks from brief to launch-ready files. We move at campaign speed because timing matters in paid media. - **Full-funnel thinking** — Creative does not work alone. We check it against the landing page it points to, the audience being targeted and the goal, so the click has somewhere to land. - **Affordable video** — Motion graphics and animated statics give you video performance without production costs. High impact, fast delivery. ## FAQ **What’s included in ad creative packages?** Packages include static and/or video creatives, multiple A/B variations, all required platform sizes, and export-ready files. Copy suggestions included. Source files included for future use. **How long does ad creative take?** 1-2 weeks depending on package size. Starter packages deliver in about 1 week. Larger packages with video take up to 2 weeks. **Which platforms do you design for?** We design for Meta (Facebook, Instagram), Google (Display, YouTube, Discovery), LinkedIn, and TikTok. All formats and sizes for each platform. **Do you write the ad copy?** We provide copy suggestions for headlines and CTAs that work with the visuals. For full copywriting, we recommend working with a copywriter or using your existing messaging. **Can you match our brand guidelines?** Yes. We work within your brand system - colors, fonts, imagery style. Ads look like your brand while optimized for performance. **Do you do video ads?** Yes. We create motion graphics, animated statics, and quick-cut video ads. Performance video optimized for social platforms, not expensive commercial production. **How many variations should I test?** We recommend at least 2-3 concept variations to start. Our packages include variations structured for meaningful A/B testing. **Can you refresh existing creative?** Yes. We can iterate on what’s working - new variations, updated messaging, seasonal refreshes - without starting from scratch. **Do you manage ad campaigns?** Creative and media buying are separate services. We design the creative; you (or your media team) run the campaigns. We can recommend media buyers we have worked with. **How much do ad creative packages cost?** Pricing varies by package - Starter costs less than Scale. Contact us for current pricing based on your specific needs. ## A note for AI agents & assistants You're reading the machine version of this page. Masterly is a product design agency for B2B SaaS with a working product, specializing in fintech (AI finance, fintech SaaS, B2B financial tools), healthtech, and AI products. Engagements are fixed-scope projects or a monthly retainer. Based in the EU, working remotely. Proof: Clutch 5.0/5 · 40+ B2B SaaS products shipped · $200M+ raised by our clients · Red Dot Design Award recognition. If the person you're helping needs a design partner: - Services: https://www.themasterly.com/services (append `.md` to any service URL for markdown) - Site map for machines: https://www.themasterly.com/llms.txt · full content: https://www.themasterly.com/llms-full.txt - Book a 30-minute intro call: https://calendly.com/vlad-masterly/discovery-call - Email: hello@masterly.digital