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Mobile App Design That Drives Downloads, Activation, and Retention

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Onboarding, activation and retention designed for the phone, with the App Store assets the launch needs.

Trusted by funded B2B SaaS teams

Ocoord
Healthyverse
Gigs
Alterscope
HDX International
Duo Digital
Portfolio

Case Studies

A few of the products we've shaped.

How the app gets designed

Install to habit

We follow a mobile-specific design process optimized for activation and retention.

Discovery & User Mapping

We start with your users, your business model and the metric you are judged on. What counts as activation here, and what brings someone back on day seven. Out of that comes a map of the journey from the store listing to a habit, with the moments marked where design decides whether it holds.

Typical outputs:

  • Who installs and why
  • The metric we are moving
  • Platform constraints, iOS and Android
  • What the first session must achieve
What app design covers

What you get

The design work that decides whether an install becomes a habit: the first session, the paywall and everything after.

  • The first session

    The path from opening the app to the moment it is worth keeping.

    Where most apps lose the user.

  • Platform-native screens

    Designed for each platform's conventions rather than one layout stretched across both.

    Your reviewers notice.

  • Activation and paywalls

    Upgrade moments designed against the metric rather than dropped in at the end.

    Tested before the build.

  • Retention design

    The second week designed as deliberately as the first session.

    Retention is a design problem.

  • A component set

    So the next screen your team adds looks like the app.

    In your stack.

  • Store assets and handoff

    Everything the launch needs, plus files your engineers build from.

    Thirty days of questions answered.

Industries We Work With

B2B SaaS first, with most of our work in fintech, healthtech and AI products.

Why Masterly

Why teams design the app with us

Downloads are cheap and retention is not. The work is scoped around the first session and the second week.

Activation-obsessed
We measure success by activation rate, not screens delivered. Every design decision is evaluated: does this help users reach value faster? Does this reduce friction in the critical first session?
Retention mechanics expertise
Streaks, rewards, notifications and social proof each work in some products and corrode trust in others. We know which is which, and we design the version people keep rather than the version that spikes for a month.
Paywall conversion specialists
Monetisation UX is its own discipline. We have designed paywalls around timing, value shown before the ask, and the way people actually decide on a subscription.
Platform-native quality
Apps we design feel like they belong on the platform they run on, with native patterns and animation that matches the system. A web app in a mobile shell reads as one within seconds.
Full journey thinking
The journey runs from the store screenshot to a habit, and we design all of it: store presence, first open, onboarding, activation, the second week, and the upgrade moment.
Startup speed, premium quality
MVPs in 4-6 weeks without cutting corners. We know how to ship fast while maintaining the quality bar that mobile users expect from top apps.
Tools and workflow

The tools behind how we design and ship.

From design and collaboration to development and analytics, we work with the tools modern product teams already use.

Design

  • Figma
  • After Effects
  • Lottie

Collaboration

  • Slack
  • Loom
  • Google Meet
  • Notion

Development context

  • React
  • Next.js
  • Tailwind
  • Storybook

Analytics and feedback

  • Posthog
  • Hotjar
Selected work

What the work looks like.

  • Light AI finance app — account overview and spending balance on mobile
  • Dentinostic website — German-language dental care landing page and patient content
  • PropScore AI property analysis app — instant investment scoring on mobile
  • Light app spending screens — transaction list and category breakdown
  • Dentinostic site pages — press kit, clinician bios and treatment explainers
  • PropScore marketing site — value proposition, trust logos and how-it-works sections
  • Light referral flow — wallet, invite screens and customer photography
  • Dentinostic press and downloads pages — media kit and contact layouts

Frequently Asked Questions

Book a 30-min Discovery Call

No pitch decks, no pressure. A conversation about your product and how design can move it forward.

30 min

No commitment

Prefer email communication?

hello@masterly.digital

Free 30-minute intro call

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