Branding That Makes Startups Look Like Market Leaders
From positioning strategy to visual identity — we build brands that attract customers, impress investors, and stand out in crowded markets. For startups ready to own their category.
.jpg)
We've partnered with 50+ companies across fintech, AI, SaaS and healthcare
About the Service
Service
Your brand is more than a logo. It’s how customers recognize you, why they trust you, and what makes you memorable in a sea of competitors.
We build brands from the ground up — starting with strategy (who you are, who you serve, why you’re different) and translating that into a visual identity that communicates it instantly. Positioning, personality, tone of voice, logo, colors, typography, and comprehensive guidelines that keep everything consistent.
Whether you’re launching a new company, repositioning after growth, or preparing to raise funding — we create brands that make startups look established and established companies look innovative.
Pair with
Heading 1
Heading 2
Heading 3
- Item 1
- Item 2
- Item 3
- Item A
- Item B
- Item C
Timeline
~2 months for full branding (strategy + visual identity)
Ideal for
Startups building their first brand identity
Companies repositioning or rebranding after growth
Founders preparing for fundraising
SaaS products needing distinct market positioning
Companies with inconsistent or outdated brand presence
Mergers or spin-offs needing new identity
Deliverables
Brand strategy document
Positioning statement
Tone of voice guidelines
Logo design (primary + variations)
Color palette
Typography system
Visual style guidelines
Brand guidelines document
Asset library (icons, patterns, templates)
Our Proven
Workflow
We follow a strategy-first process that ensures your visual identity reflects who you actually are.
Discovery & Research
Brand Strategy
Visual Direction
Logo Design
Identity System
Brand Guidelines
Step 1
Discovery & Research
We start by understanding your business, market, and ambitions. Who are your customers? Who are your competitors? What makes you genuinely different? We analyze the competitive landscape to find positioning white space.
Step 2
Brand Strategy
We define the strategic foundation — positioning, value proposition, brand personality, and tone of voice. This isn’t fluff; it’s the decision-making framework that guides every visual and verbal choice. You’ll know exactly who you are before we design anything.
Step 3
Visual Direction
We explore multiple creative directions based on the strategy. Mood boards, style references, and initial concepts show how your brand could look and feel. You choose a direction that resonates before we refine.
Step 4
Logo Design
We design your logo — the single most recognizable element of your brand. Primary logo, variations (horizontal, stacked, icon-only), and versions for different contexts (light/dark backgrounds, small sizes). Every logo is tested for versatility.
Step 5
Identity System
We build out the complete visual system — color palette with usage rules, typography hierarchy, supporting graphic elements, iconography style, photography direction. Everything works together as a cohesive system.
Step 6
Brand Guidelines
We document everything in a comprehensive brand guidelines document. Logo usage rules, color codes, typography specs, do’s and don’ts, application examples. Your team (and future designers) can apply the brand consistently without guessing.
Discover
the Causes and Solutions
Every growth gap has a root cause.
We uncover it and solve it with design.
Projects That Speak for Themselves
We craft digital products that not only look stunning but also deliver measurable business growth. Explore our success stories and see how we transform ideas into market-leading solutions.
What We Design
Digital Brand Assets
Icon library, pattern library, social media profile assets, favicon and app icons, brand asset file package.
Brand Collateral Templates
Business card designs, email signature templates, social media templates, presentation templates, letterhead and document styles.
Brand Guidelines Document
Logo usage rules and examples, color codes (HEX, RGB, CMYK, Pantone), typography specifications, application examples, do’s and don’ts, template guidance.
Visual Identity System
Primary and secondary color palette, color usage guidelines, typography system (headings, body, accent), supporting graphic elements, iconography style, photography/imagery direction.
Logo Design
Primary logo, logo variations (horizontal, stacked, icon), light and dark background versions, minimum size specifications, clear space rules, incorrect usage examples.
Brand Strategy
Market and competitor analysis, target audience definition, positioning statement, value proposition framework, brand personality traits, tone of voice guidelines.
Why Partnering With Us Drives Better Results
We combine expertise, creativity, and a results-driven mindset to deliver exceptional digital experiences. From strategy to execution, our team ensures every project meets the highest standards and drives real impact for your business.
Strategy before aesthetics
We don’t start with colors and fonts. We start with positioning — who you are, who you serve, why you’re different. Visual identity expresses strategy; it doesn’t replace it.
Startup-native understanding
We’ve branded dozens of startups across SaaS, Fintech, Healthcare, and AI. We understand the balance between looking established and staying authentic to early-stage reality.
Investor-ready quality
Your brand often meets investors before you do. We create polished identities that signal professionalism and execution capability — helping you make strong first impressions.
Systems, not just logos
A logo is one piece. We deliver complete identity systems — colors, typography, graphics, guidelines — that work across every touchpoint from app to pitch deck to LinkedIn.
Built for consistency
Comprehensive guidelines mean anyone can apply your brand correctly. Your team, future designers, agencies, developers — everyone works from the same rulebook.
Seamless product integration
Branding naturally flows into UI/UX, web design, and marketing. Work with us on branding, and everything downstream stays consistent without re-discovery.
What our
partners say
Partnering with Masterly was seamless from start to finish. Their design precision and creative thinking went beyond what we imagined. The team was responsive, strategic, and genuinely invested in our vision. The final result speaks for itself — if you're looking to level up your brand with sharp, business-minded design, Masterly is the team to call.
Masterly is incredible all around. Talented, kind, fast, and always up for new challenges.
When vetting potential design partners for our Web3 project, our team wanted to align with forward-thinking designers that could help us manifest our product vision in a creative, but user-friendly way. We found this in Vlad and the Masterly team.
Masterly has been an absolute pleasure to work with! Their dedication, hard work, and exceptional design skills have truly elevated our project. The UI/UX designs they delivered were not only creative and user-friendly but also completed on time, which is always a huge plus. Their attention to detail and ability to bring our vision to life exceeded expectations. I highly recommend Masterly to anyone looking for a talented and reliable designers. Looking forward to working together again in the future!
I really enjoyed working with Vlad and his team. Very professional, and they over-delivered on the output.
Vlad and his team do amazing work. I can't recommend them more as they did exceptional work and handled feedback very well!
Awarded by the world’s most respected design competitions
Frequently Asked Questions
Build a brand that opens doors
Let’s create an identity that makes customers trust you and investors take notice.
We’ll get back to you as soon as possible!
