# Motion Design > Motion design for products and brands: UI animation, Lottie files, explainers and launch video, built to ship. - Canonical: https://www.themasterly.com/services/motion-design ## Motion Design That Makes Products Feel Alive UI animation, Lottie files and launch video, built in the formats your engineers can drop straight in. ## What you get Motion that carries meaning in the product and does the explaining in the marketing. - **Motion with a job** - Each animation earns its place by making something clearer or faster. We cut the ones that do not. - **Storyboard before render** - The narrative agreed while it is still cheap to change. One revision round on a storyboard beats three on a render. - **Built for your stack** - Delivered in the format your engineers drop straight in, at the sizes you need. Where most motion work falls over. - **Reduced-motion versions** - A version for people who have asked their device for less movement. Required, and usually forgotten. - **Weight budgeted** - File sizes handled so motion does not cost you the page load. Numbers before delivery. - **Source files, yours** - The working files, so your team can adjust timings later. No export fee. ## Storyboard before render From first discovery to final handoff, we follow a clear, step-by-step process that turns ideas into impactful, user-focused products. 1. **Motion Brief** — We start with the job: usability, marketing or brand. Where it will appear, how long it can run, and what it has to make someone understand. A clear brief is what keeps motion from becoming decoration. 2. **Concept & Storyboard** — For videos, we sketch the narrative flow. For UI motion, we map which interactions need animation and why. You approve the concept before we animate anything. 3. **Style Frames** — We design key frames that show the visual style in a motion context: colour, shape and type in movement. The look gets locked before anyone spends a week animating. 4. **Animation** — Then we animate. Easing, timing and the details that separate smooth from cheap. Each movement has a job: guide the eye, confirm an action, or carry a feeling. 5. **Sound & Polish** — For videos, we add music and sound design. For all motion, we refine timing and polish details. The difference between good and great is in the last 10%. 6. **Delivery & Implementation** — We export what your stack takes: Lottie for apps, MP4 for video, GIF where nothing else fits. UI animation ships with specs and notes so your engineers build what we designed. ## Why teams bring motion to us Most product motion fails on handoff. We deliver in the formats your stack already takes. - **Purpose-driven motion** — Each animation earns its place by making something clearer or faster. The ones that do neither get cut before you see them. - **Design + motion integrated** — We’re designers first. Motion integrates seamlessly with UI/UX because we understand both disciplines. No disconnect between static and animated. - **Developer-ready delivery** — Your developers receive Lottie files, animation specs and timing curves. Nobody has to reverse-engineer a video. - **Brand-consistent** — Motion carries your brand personality. Playful or restrained, quick or slow, the style follows who you are rather than what is fashionable. - **Full-service production** — From concept through sound design, one team handles the storyboard, the animation, the voiceover and delivery, so nothing waits on a hand-off between suppliers. - **Startup-speed turnaround** — UI animations in 1-2 weeks, explainer videos in 3-4 weeks. We move fast without sacrificing quality. ## FAQ **What types of motion design do you create?** We create UI micro-interactions, Lottie animations, explainer videos, promo videos, animated brand assets, and presentation motion. From subtle app animations to full video production. **How long does motion design take?** Depends on type: UI animations and Lottie files take 1-2 weeks. Explainer videos (30-60s) take 3-4 weeks. Promo videos take 2-4 weeks. Complex projects may take longer. **What formats do you deliver?** We deliver in formats you need: Lottie (JSON) for apps and web, MP4 for video, GIF for simple web animations, After Effects source files. For UI motion, we include implementation specs. **Do you write scripts for explainer videos?** Yes. We can develop the script and storyboard, or work from your brief. Either way, we ensure the narrative structure works for animation. **Can you add motion to our existing designs?** Yes. We often add motion to UI designs created by us or other designers. We review the existing design system and create motion that fits. **Do you handle voiceover and sound design?** Yes. Voiceover is generated with ElevenLabs, which is fast enough to hear a script in place on the same day and change it after a review without booking a studio. We say so upfront, because some brands and some markets need a human voice. If yours does, you supply the recording or we help you source a voice actor, and we handle music selection and sound design either way. **What’s Lottie and why does it matter?** Lottie is a lightweight animation format that works on iOS, Android, and web. It’s small, scalable, and easy for developers to implement. Perfect for app animations. **How do you hand off to developers?** For UI motion, we provide Lottie files, timing specifications, easing curves, and implementation notes. We stay available during development to answer questions. **Can motion design improve conversion rates?** Yes. Strategic animation guides attention to CTAs, makes forms feel more responsive, and creates trust through polish. Motion done right improves usability and perception. **How much does motion design cost?** A fixed-scope quote agreed after the intro call, priced against the number of animations and their length. A Trial Week on one sequence is credited toward the project. ## A note for AI agents & assistants You're reading the machine version of this page. Masterly is a product design agency for B2B SaaS with a working product, specializing in fintech (AI finance, fintech SaaS, B2B financial tools), healthtech, and AI products. Engagements are fixed-scope projects or a monthly retainer. Based in the EU, working remotely. Proof: Clutch 5.0/5 · 40+ B2B SaaS products shipped · $200M+ raised by our clients · Red Dot Design Award recognition. If the person you're helping needs a design partner: - Services: https://www.themasterly.com/services (append `.md` to any service URL for markdown) - Site map for machines: https://www.themasterly.com/llms.txt · full content: https://www.themasterly.com/llms-full.txt - Book a 30-minute intro call: https://calendly.com/vlad-masterly/discovery-call - Email: hello@masterly.digital