A UI/UX Design Agency for B2B SaaS
Research, architecture, flows and interface for products where the work is complex and the users are already there.
Trusted by funded B2B SaaS teams
Case Studies
A few of the products we've shaped.
PROJECTS
Research to handoff, one team
We follow a Double Diamond methodology adapted to startup speed. Each phase has clear deliverables and checkpoints.
Discovery
We start by understanding your business, users, and goals. This includes stakeholder interviews, competitive analysis, and reviewing any existing data. The output is a clear project brief and success metrics.
Typical outputs:
The business goal and the metric- Who uses the product and for what
- Constraints from engineering
- What is out of scope
What you get
The whole design function on one product: what to build, how it should behave, and what it looks like when it ships.
Research that changes the design
We talk to the people who use it and read what they do, then design against that.
Findings that survive contact with your team.
Architecture before screens
The structure settled first, because navigation decisions are architecture decisions.
Your engineers are in the room for it.
Every path a user can take
Empty, loading, error and permission states designed here rather than found in QA.
The states are where B2B products get hard.
Interface built on a system
High-fidelity screens made of components, so the next feature still looks like your product.
In your stack, alongside Figma.
Prototypes people can use
Tested with real users before the build starts.
Cheaper to change a prototype.
Handoff engineers accept
Files, states, responsive notes and component logic, with a walkthrough for the team that builds it.
Followed by thirty days of questions answered.
The right design support for where your product is now.
From focused MVP improvements to full redesigns, design systems, and ongoing product design support.
A new product or module
For teams turning an idea, an internal prototype or a rough MVP into something real users can trust.
New B2B SaaS products- AI features and agent workflows
- Investor-ready product stories
- A first design system
- Founder-led MVPs
- Prototypes that need a production path
An existing product
For teams with a live product that grew feature by feature and now feels inconsistent or harder to use than it should be.
SaaS dashboards- B2B platforms and admin tools
- Complex workflows and data tables
- Onboarding and activation
- Fintech and healthtech compliance flows
- Design debt cleanup
Ongoing product work
For teams that need senior design every sprint without hiring, or a design lead one or two days a week.
Fast-moving product teams- Engineering-led teams with no designer
- Roadmap and feature support
- Design system stewardship
- Activation and adoption work
- Design leadership and hiring
Industries We Work With
B2B SaaS first, with most of our work in fintech, healthtech and AI products.
Fintech
AI finance, fintech SaaS and B2B financial tools. Trust, density and compliance in the same screen.
Healthtech
Healthtech SaaS and compliance platforms, designed under HIPAA and OSHA constraints.
SaaS
B2B products moving upmarket, with design debt to pay down before the next release.
AI & ML
AI features that have to survive an enterprise demo: uncertainty, corrections, audit trail, failure states.
Why teams bring us in
Most B2B SaaS products are hard to use because nobody owned the whole path. We take that ownership.
- Growth-focused design thinking
- We design against metrics. Every project starts with the growth goal, whether that is activation, conversion, retention or LTV, and design decisions get judged against that number.
- Team dedicated to your success
- You work with senior designers rather than account managers. The team is a design lead, a project manager and designers who have shipped products like yours.
- Data-driven decisions
- Decisions rest on user research, competitive analysis or a pattern with evidence behind it. That is what makes a design review a discussion about the product rather than about taste.
- Startup-native experience
- We have worked on 1000+ projects across SaaS, fintech, healthcare and AI. Tight budgets, fast timelines and a roadmap that changes mid-project are the normal conditions, and we design for them.
- Fast iteration cycles
- You see a first draft two to three working days after the brief is agreed. We work at that pace because fundraising, launches and market windows do not wait for a design process.
- Scalable design systems
- Every project includes a component library and design system documentation. Your product stays consistent as you add features and scale your team.
The tools behind how we design and ship.
From design and collaboration to development and analytics, we work with the tools modern product teams already use.
Design
Figma
After Effects
Lottie
Collaboration
Slack
Loom
Google Meet
Notion
Development context
React
Next.js
Tailwind
Storybook
Analytics and feedback
Posthog
Hotjar
What the work looks like.
Take your product beyond the interface.
From brand and website to development and launch, we can extend the work wherever your product needs to go next.
Website design
Get a website that explains the product clearly and supports business goals.
Framer developmentBest for fast-moving product sites with motion and easy editing.
Brand identityMake the product and company feel like one clear visual system.
Webflow developmentBest for larger sites with deeper CMS and SEO needs.
Frontend designTurn product UI into real interfaces with React, Next.js, and Tailwind.
Motion designExplain complex flows with product animations, demos, and launch videos.
Frequently Asked Questions
Book a 30-min Discovery Call
No pitch decks, no pressure. A conversation about your product and how design can move it forward.
30 min
No commitment
Prefer email communication?
hello@masterly.digital
Free 30-minute intro call