UI/UX Design That Drives Signups, Activation, and Retention
We design products that grow. For pre-seed to Series A startups in SaaS, Fintech, and Healthcare — we optimize every flow from first visit to loyal user. 8+ years experience. 1000+ projects delivered.
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We've partnered with 50+ companies across fintech, AI, SaaS and healthcare
About the Service
Service
UI/UX Design
We design digital products that drive growth — not just look good. Our UI/UX design process is built around startup metrics: conversion to signup, user activation, onboarding completion, and retention.
Every design decision we make ties back to your growth goals. We optimize signup flows that convert, onboarding sequences that activate users, and product experiences that keep them coming back. Whether you're building a SaaS platform, fintech app, or healthcare solution — we transform complex problems into experiences that move your metrics.
From early-stage MVPs to complete product redesigns, we deliver designs that help startups acquire users, retain them, and raise funding.
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Timeline
4-12 weeks depending on scope
Ideal for
Pre-seed to Series A startups
SaaS companies building or redesigning products
Fintech apps requiring trust and usability
Healthcare platforms needing HIPAA-conscious UX
Founders preparing for investor presentations
Deliverables
User research synthesis
Information architecture
User flows optimized for conversion
Onboarding flow design
Wireframes
High-fidelity UI design
Interactive prototypes
Design system / component library
Developer handoff specifications
Our Proven
Workflow
We follow a Double Diamond methodology adapted to startup speed. Each phase has clear deliverables and checkpoints.
Discovery
Research & Analysis
Information Architecture
Wireframing & Prototyping
UI Design
Handoff & Support
Step 1
Discovery
We start by understanding your business, users, and goals. This includes stakeholder interviews, competitive analysis, and reviewing any existing data. The output is a clear project brief and success metrics.
Step 2
Research & Analysis
We dig into user behavior, pain points, and opportunities. Depending on the project, this may include user interviews, analytics review, heuristic evaluation, or UX audit of existing products. We synthesize findings into actionable insights.
Step 3
Information Architecture
We define the structure — user flows, sitemaps, and content hierarchy. This ensures users can navigate your product intuitively before we design a single screen.
Step 4
Wireframing & Prototyping
Low-fidelity wireframes map out layouts and interactions. We prototype key flows to validate decisions with stakeholders before investing in visual design.
Step 5
UI Design
This is where your product comes to life. We design pixel-perfect interfaces with your brand identity, create component libraries for consistency, and ensure responsive behavior across devices.
Step 6
Handoff & Support
We prepare detailed specifications for developers — spacing, typography, interactions, assets. We remain available during development to answer questions and review implementation.
Discover
the Causes and Solutions
Every growth gap has a root cause.
We uncover it and solve it with design.
Projects That Speak for Themselves
We craft digital products that not only look stunning but also deliver measurable business growth. Explore our success stories and see how we transform ideas into market-leading solutions.
What We Design
AI-Powered Products
Interfaces for machine learning products, conversational UIs, recommendation systems, and AI-assisted workflows.
eCommerce Experiences
Product discovery, shopping carts, checkout flows, and post-purchase experiences for online stores and marketplaces.
Mobile Apps
iOS and Android applications with focus on onboarding, activation, retention, and native platform patterns.
Healthcare Products
Patient portals, telemedicine platforms, clinical tools, health tracking apps, and HIPAA-conscious interfaces for providers and patients.
Fintech Applications
Banking apps, investment platforms, payment interfaces, crypto wallets, and financial dashboards requiring trust, security, and clarity.
SaaS Platforms
Dashboards, admin panels, user portals, settings flows, billing interfaces, and complex data visualization for B2B and B2C software products.
Why Partnering With Us Drives Better Results
We combine expertise, creativity, and a results-driven mindset to deliver exceptional digital experiences. From strategy to execution, our team ensures every project meets the highest standards and drives real impact for your business.
Growth-focused design thinking
We don't just make things pretty — we design for metrics. Every project starts with understanding your growth goals: activation rate, conversion, retention, LTV. Design decisions tie directly to moving these numbers.
Team dedicated to your success
You work directly with senior designers — not account managers. Our team includes a Design Lead, Project Manager, and experienced designers who treat your product like their own.
Data-driven decisions
We don't design based on opinions. Every major decision is backed by user research, competitive analysis, or validated best practices. This reduces risk and increases confidence in outcomes.
Startup-native experience
We've worked with 1000+ projects across SaaS, Fintech, Healthcare, and AI. We understand startup constraints — tight budgets, fast timelines, pivoting requirements — and design accordingly.
Fast iteration cycles
First drafts delivered within 2 days of briefing. We move at startup speed because we know timing matters for fundraising, launches, and market windows.
Scalable design systems
Every project includes a component library and design system documentation. Your product stays consistent as you add features and scale your team.
What our
partners say
Partnering with Masterly was seamless from start to finish. Their design precision and creative thinking went beyond what we imagined. The team was responsive, strategic, and genuinely invested in our vision. The final result speaks for itself — if you're looking to level up your brand with sharp, business-minded design, Masterly is the team to call.
Masterly is incredible all around. Talented, kind, fast, and always up for new challenges.
When vetting potential design partners for our Web3 project, our team wanted to align with forward-thinking designers that could help us manifest our product vision in a creative, but user-friendly way. We found this in Vlad and the Masterly team.
Masterly has been an absolute pleasure to work with! Their dedication, hard work, and exceptional design skills have truly elevated our project. The UI/UX designs they delivered were not only creative and user-friendly but also completed on time, which is always a huge plus. Their attention to detail and ability to bring our vision to life exceeded expectations. I highly recommend Masterly to anyone looking for a talented and reliable designers. Looking forward to working together again in the future!
I really enjoyed working with Vlad and his team. Very professional, and they over-delivered on the output.
Vlad and his team do amazing work. I can't recommend them more as they did exceptional work and handled feedback very well!
Awarded by the world’s most respected design competitions
Frequently Asked Questions
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