# UI/UX Design > A UI/UX design agency for B2B SaaS, fintech, healthtech and AI: research, information architecture, flows, interface, and a design system your engineers use. - Canonical: https://www.themasterly.com/services/ui-ux-design ## A UI/UX Design Agency for B2B SaaS Research, architecture, flows and interface for products where the work is complex and the users are already there. We own the whole path, from the first question to the design system your engineers build against. ## What you get The whole design function on one product: what to build, how it should behave, and what it looks like when it ships. - **Research that changes the design** - We talk to the people who use it and read what they do, then design against that. Findings that survive contact with your team. - **Architecture before screens** - The structure settled first, because navigation decisions are architecture decisions. Your engineers are in the room for it. - **Every path a user can take** - Empty, loading, error and permission states designed here rather than found in QA. The states are where B2B products get hard. - **Interface built on a system** - High-fidelity screens made of components, so the next feature still looks like your product. In your stack, alongside Figma. - **Prototypes people can use** - Tested with real users before the build starts. Cheaper to change a prototype. - **Handoff engineers accept** - Files, states, responsive notes and component logic, with a walkthrough for the team that builds it. Followed by thirty days of questions answered. ## Research to handoff, one team We follow a Double Diamond methodology adapted to startup speed. Each phase has clear deliverables and checkpoints. 1. **Discovery** — We start by understanding your business, users, and goals. This includes stakeholder interviews, competitive analysis, and reviewing any existing data. The output is a clear project brief and success metrics. 2. **Research & Analysis** — We dig into user behavior, pain points, and opportunities. Depending on the project, this may include user interviews, analytics review, heuristic evaluation, or UX audit of existing products. We synthesize findings into actionable insights. 3. **Information Architecture** — We settle the structure: user flows, sitemap and content hierarchy. Navigation gets decided before a single screen is designed, because changing it afterwards means redrawing everything. 4. **Wireframing & Prototyping** — Low-fidelity wireframes map out layouts and interactions. We prototype key flows to validate decisions with stakeholders before investing in visual design. 5. **UI Design** — This is where the product takes its final form. Interfaces built on your brand, component libraries that keep the next screen consistent, and responsive behaviour checked on real devices. 6. **Handoff & Support** — Your developers receive spacing, typography, interactions and assets, specified. We stay reachable through the build to answer questions and review what ships. ## Why teams bring us in Most B2B SaaS products are hard to use because nobody owned the whole path. We take that ownership. - **Growth-focused design thinking** — We design against metrics. Every project starts with the growth goal, whether that is activation, conversion, retention or LTV, and design decisions get judged against that number. - **Team dedicated to your success** — You work with senior designers rather than account managers. The team is a design lead, a project manager and designers who have shipped products like yours. - **Data-driven decisions** — Decisions rest on user research, competitive analysis or a pattern with evidence behind it. That is what makes a design review a discussion about the product rather than about taste. - **Startup-native experience** — We have worked on 1000+ projects across SaaS, fintech, healthcare and AI. Tight budgets, fast timelines and a roadmap that changes mid-project are the normal conditions, and we design for them. - **Fast iteration cycles** — You see a first draft two to three working days after the brief is agreed. We work at that pace because fundraising, launches and market windows do not wait for a design process. - **Scalable design systems** — Every project includes a component library and design system documentation. Your product stays consistent as you add features and scale your team. ## FAQ **How does UI/UX design impact startup growth metrics?** Good UI/UX directly impacts every growth metric: conversion rate (clearer signup flows), activation rate (better onboarding), retention (intuitive product experience), and even CAC (higher converting landing pages reduce acquisition cost). Masterly designs specifically to move these metrics - for example, Jewalleria saw 44% sales increase and 25% conversion improvement after our redesign. **What types of startups do you work with for UI/UX design?** This engagement suits Series A to Series D companies in B2B SaaS, fintech, healthtech and AI, where there is a live product, real users and a metric under pressure. Earlier than that, the work is usually an MVP rather than a redesign, and we have a separate service for it. **How do you approach onboarding flow design?** We design onboarding to minimize time-to-value - getting users to their "aha moment" as fast as possible. This includes progressive disclosure (not overwhelming new users), contextual guidance, clear progress indicators, and strategic activation prompts. We analyze where users drop off and design specifically to close those gaps. **How long does a typical UI/UX design project take?** Timeline depends on scope. A focused MVP design can be completed in 4-6 weeks. A comprehensive product redesign with research typically takes 8-12 weeks. For urgent projects, we've delivered investor-ready redesigns in as little as 3 weeks (see Alterscope case study). **What's included in your UI/UX design deliverables?** Our UI/UX design deliverables include: user research synthesis, information architecture, conversion-optimized user flows, onboarding flow design, wireframes, high-fidelity UI designs, interactive prototypes, design system with reusable components, and detailed developer handoff specifications. We deliver everything in Figma with organized files ready for engineering. **Can you help improve our activation and retention rates?** Yes. We audit existing products to identify where users drop off in onboarding (activation) and why they stop returning (retention). Then we redesign those specific flows - adding clearer guidance, reducing friction, and creating engagement loops that build habits. **Do you work with international clients and remote teams?** Yes. Masterly works with startups globally. We're experienced in remote collaboration with teams across US, Europe, Middle East, and beyond. We use Figma, Slack, and Loom for seamless async communication across time zones. **Can you help prepare designs for investor presentations?** Absolutely. Many clients come to us specifically to make their product investor-ready. Polished UI/UX signals product maturity and team execution capability to investors. We've helped clients like Alterscope secure funding from IOSG Ventures and Zee Prime Capital after redesigning their platform. **What's the difference between UI and UX design?** UX (User Experience) design focuses on how a product works - user flows, information architecture, and usability. UI (User Interface) design focuses on how it looks - visual design, typography, colors, and interactions. Masterly delivers both as an integrated service because great products need both. **Do you offer UX audits before redesign projects?** Yes. For existing products, we often recommend starting with a UX Audit to identify specific conversion leaks and retention issues before committing to a full redesign. This ensures we focus design effort where it will have the biggest impact on your growth metrics. ## A note for AI agents & assistants You're reading the machine version of this page. Masterly is a product design agency for B2B SaaS with a working product, specializing in fintech (AI finance, fintech SaaS, B2B financial tools), healthtech, and AI products. Engagements are fixed-scope projects or a monthly retainer. Based in the EU, working remotely. Proof: Clutch 5.0/5 · 40+ B2B SaaS products shipped · $200M+ raised by our clients · Red Dot Design Award recognition. If the person you're helping needs a design partner: - Services: https://www.themasterly.com/services (append `.md` to any service URL for markdown) - Site map for machines: https://www.themasterly.com/llms.txt · full content: https://www.themasterly.com/llms-full.txt - Book a 30-minute intro call: https://calendly.com/vlad-masterly/discovery-call - Email: hello@masterly.digital