Privacy Policy

1. Introduction

Masterly LLC ("Company," "we," "us," or "our") operates the websites themasterly.com and masterly.digital (collectively, the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website.

By using the Website, you consent to the data practices described in this policy.

2. Information We Collect

2.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

• Fill out a contact form or inquiry form
• Subscribe to our newsletter or email updates
• Request information about our services
• Communicate with us via email or other channels

This information may include:

• Name
• Email address
• Company name
• Phone number (if provided)
• Project details and requirements
• Any other information you choose to provide

2.2 Automatically Collected Information

When you visit our Website, we automatically collect certain information about your device and usage, including:

• IP address
• Browser type and version
• Operating system
• Referring URLs
• Pages viewed and time spent on pages
• Device identifiers
• Geographic location (country/city level)

This information is collected through:

Google Analytics 4 (GA4)

We use GA4 to understand how visitors interact with our Website. GA4 collects data about your browsing behavior, including pages visited, session duration, and traffic sources. This data is aggregated and anonymized. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Cookies and Similar Technologies

We use cookies and similar tracking technologies to collect and store information. See Section 8 for more details.

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide information about our services
• Process and manage service engagements
• Send you newsletters, marketing communications, and updates (with your consent)
• Analyze Website usage and improve our services
• Detect, prevent, and address technical issues or security threats
• Comply with legal obligations

4. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), our legal basis for collecting and using your personal information depends on the data concerned and the context in which we collect it:

• Consent: When you provide consent for newsletter subscriptions or marketing communications
• Contract: When processing is necessary to provide services you've requested
• Legitimate Interests: For website analytics, security, and business operations
• Legal Obligation: When required by law

5. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties.

We may share your information with:

5.1 Service Providers

HubSpot

We use HubSpot as our CRM and email marketing platform. When you submit a form or subscribe to our newsletter, your information is stored in HubSpot. HubSpot processes this data on our behalf and is contractually obligated to protect your information. HubSpot Privacy Policy

Google Analytics

As described in Section 2.2, GA4 collects anonymized usage data. Google Privacy Policy

5.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, subpoenas, or government agencies).

5.3 Business Transfers

If Masterly LLC is involved in a merger, acquisition, or asset sale, your personal information may be transferred. We will provide notice before your information is transferred and becomes subject to a different privacy policy.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

• Contact form inquiries: Retained for up to 2 years or until you request deletion
• Newsletter subscribers: Retained until you unsubscribe
• Analytics data: Retained according to GA4 default settings (typically 14 months)

7. Your Data Protection Rights

Depending on your location, you may have the following rights:

7.1 GDPR Rights (EEA Residents)

• Right to Access: Request a copy of your personal information
• Right to Rectification: Request correction of inaccurate information
• Right to Erasure: Request deletion of your personal information
• Right to Restrict Processing: Request limitation on how we use your data
• Right to Data Portability: Request transfer of your data to another service
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent for marketing communications

7.2 California Privacy Rights (CCPA)

California residents have the right to:

• Know what personal information is collected
• Know whether personal information is sold or disclosed and to whom
• Opt-out of the sale of personal information (we do not sell personal information)
• Request deletion of personal information
• Not be discriminated against for exercising these rights

7.3 How to Exercise Your Rights

To exercise any of these rights, please contact us at hello@masterly.digital. We will respond to your request within 30 days.

8. Cookies and Tracking Technologies

8.1 What Are Cookies

Cookies are small text files placed on your device to collect standard internet log information and visitor behavior.

8.2 Types of Cookies We Use

Strictly Necessary Cookies

Required for the Website to function properly.

Analytics Cookies

Help us understand how visitors use our Website (Google Analytics).

8.3 Managing Cookies

You can control cookies through your browser settings. Note that disabling cookies may affect Website functionality.

To opt out of Google Analytics: Google Analytics Opt-out

9. International Data Transfers

Your information may be transferred to and processed in the United States or other countries where our service providers operate. We ensure appropriate safeguards are in place when transferring data internationally, including:

• Standard Contractual Clauses (SCCs) for EU data transfers
• Adequate security measures regardless of location

10. Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

11. Children's Privacy

Our Website is not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us.

12. Third-Party Websites

Our Website may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to review the privacy policies of any third-party sites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last Updated" date.

We encourage you to review this Privacy Policy periodically.

14. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Masterly LLC

30 N Gould St STE #43644

Sheridan, WY 82801

United States

Email: hello@masterly.digital

For GDPR-related inquiries, you may also contact your local data protection authority.