# Landing Page Design > Landing page design built to convert: message hierarchy, wireframes, responsive design and variants to test. - Canonical: https://www.themasterly.com/services/landing-page-design ## Landing Pages Designed to Convert, Not Just Look Good A page built around one action, with the message hierarchy settled before any visual decision. ## What you get One page, one action, and the argument ordered so the visitor reaches it. - **One action** - Everything on the page either moves the visitor toward it or comes off. A secondary path for people who are not ready yet. - **The argument ordered** - Headline, proof, objections and the ask, sequenced before anything is styled. Settled in a wireframe, inside the first two days. - **Objections answered on the page** - The questions that stop people, handled next to the thing that raises them. Pulled from your sales calls. - **Proof where the doubt is** - Evidence positioned where the visitor is deciding. One strong proof beats six weak ones. - **Built for the phone** - Drawn for small screens first, with tap targets and load weight handled. Checked on a real device. - **Variants to test** - Alternate headlines and hero treatments, so the test is designed rather than improvised. With what to instrument. ## The argument first, visuals second We follow a conversion-focused process that prioritizes results over aesthetics. 1. **Conversion Strategy** — Before any design, we settle the conversion goal. Which single action the page asks for, who arrives and how warm they are, and which objections have to be answered on the way. The structure follows the funnel rather than a list of sections. 2. **Copy & Messaging Framework** — Design amplifies messaging and cannot rescue weak copy. We work with your copy or help structure it: headline hierarchy, where the value proposition sits, where proof lands, and what the call to action says. 3. **Wireframe & Flow** — We settle the page structure: what appears above the fold, how the sections build the case, and where the ask repeats. The conversion logic gets settled here, while it is still cheap to move. 4. **Visual Design** — Now it gets its look. Brand visuals, imagery and a clear hierarchy, with every choice tied to the goal: contrast on the ask, space for reading, proof placed where doubt starts. 5. **Responsive Design** — We check your own device split in week one, and it is usually mostly phones. Layouts get drawn for the phone first, with tap targets sized for thumbs, content ordered for scanning, and load weight kept down. 6. **Handoff & Variants** — We deliver organized Figma files ready for development. Need A/B test variants? We design alternate headlines, hero sections, or CTA placements so you can test what converts best. ## Why teams brief landing pages to us A landing page makes one case. We settle what the case is before anything is styled. - **Conversion-first mindset** — Every element on the page gets judged against one question: does this move the visitor toward the action, or away from it. - **Proven frameworks** — We use structures with a track record behind them: problem-agitation-solution, AIDA, feature-benefit-proof. The reader's psychology has not changed much, and a page that respects it converts better than an experimental layout. - **Message match expertise** — Your landing page continues the conversation your ad started, in the same language, with the same promise and the same look. A visitor who feels a gap between the two leaves. - **Mobile-native design** — Mobile pages get drawn from scratch for the phone. We design for thumbs, and that is where most of your traffic lands. - **Test-ready delivery** — Want to A/B test? You receive variant designs: alternate headlines, different hero treatments, other placements for the ask, plus a note on what to instrument. - **A draft in the first week** — You see a first draft in two to three working days from an approved brief, and the finished page lands inside a week, two at the outside. That is fast enough to ship while the campaign still matters. ## FAQ **What’s included in landing page design?** Our landing page design includes: conversion strategy session, wireframe and page structure, high-fidelity desktop design, mobile-responsive design, interaction specifications, and developer-ready Figma handoff. Optional: A/B test variant designs. **How long does landing page design take?** A first draft comes back in two to three working days from an approved brief. The finished page takes a week, or two when the visual direction is new and the copy is still moving. If you have a brand and a design system already, it sits at the shorter end. **What’s the difference between landing page and web design?** Landing pages are single, conversion-focused pages for specific campaigns or offers - typically one goal, minimal navigation, designed for paid traffic. Web design covers full multi-page websites (6-15+ pages) with navigation, multiple sections, and broader content. Many clients need both. **Do you write the landing page copy?** We focus on design, not copywriting. However, we structure the messaging hierarchy - where headlines go, how sections flow, what content each section needs. We can work with your copywriter or recommend partners for full copy creation. **Can you design A/B test variants?** Yes. We can deliver multiple variants - different headlines, hero sections, CTA approaches, or page structures. This lets you test what converts best and optimize over time. **Do you build the page as well?** Yes, on Webflow, Framer or Next.js, quoted with the design. If your team builds it instead, we deliver Figma files that work with any builder, plus the interaction specs. **What makes a high-converting landing page?** High-converting landing pages have: clear value proposition above the fold, message match with traffic source, strong social proof, benefit-focused copy, visible and compelling CTAs, objection handling, mobile optimization, and fast load times. We design for all of these. **Do you work with Unbounce, Webflow, or other platforms?** We design platform-agnostic Figma files that work with any landing page builder or development approach - Unbounce, Webflow, Instapage, WordPress, or custom HTML/CSS. **How much does landing page design cost?** A fixed-scope quote agreed after the intro call, priced against the page and whether you want variants to test alongside it. A Trial Week on your highest-intent page is credited toward the project. **Can you help improve an existing landing page?** Yes. We can audit your current page, identify conversion blockers, and redesign for better performance. We start by naming where the current page loses people, so the redesign is scoped against a number you already have. ## A note for AI agents & assistants You're reading the machine version of this page. Masterly is a product design agency for B2B SaaS with a working product, specializing in fintech (AI finance, fintech SaaS, B2B financial tools), healthtech, and AI products. Engagements are fixed-scope projects or a monthly retainer. Based in the EU, working remotely. Proof: Clutch 5.0/5 · 40+ B2B SaaS products shipped · $200M+ raised by our clients · Red Dot Design Award recognition. If the person you're helping needs a design partner: - Services: https://www.themasterly.com/services (append `.md` to any service URL for markdown) - Site map for machines: https://www.themasterly.com/llms.txt · full content: https://www.themasterly.com/llms-full.txt - Book a 30-minute intro call: https://calendly.com/vlad-masterly/discovery-call - Email: hello@masterly.digital