Overview

Dentinostic is a telemedicine platform revolutionizing dental care in Germany. Patients can get professional dental consultations remotely — upload a video of their symptoms, fill out a questionnaire, and receive a personalized diagnosis with treatment recommendations from licensed dentists, typically within 24 hours.

Founded by Dr. Tina Mandel (oral surgeon, former senior physician at University Hospital Cologne), Dentinostic addresses a real gap: dental anxiety, mobility limitations, and time constraints keep millions from getting timely dental care.

When they approached us, they had the medical expertise and the vision. What they needed was a brand and product experience that would convince investors, insurance partners, and patients that this was a company already changing the game.

The Challenge

Launching a digital health startup in Germany presented unique design challenges:

Highly Regulated Industry

Digital health in Germany means strict compliance requirements. The design needed to feel medically trustworthy — not just modern and sleek, but genuinely credible to patients, regulators, and insurance partners.

Multiple Audiences, One Brand

The brand had to work for patients seeking care, investors evaluating opportunity, and insurance executives considering partnerships. Each audience has different needs but must see the same confident, professional company.

Mobile-First Product

The entire patient experience happens on mobile — from symptom submission to video upload to receiving diagnosis. The app UX had to be flawless, guiding users through a medical process that could feel intimidating.

Building Trust from Zero

As a new entrant, Dentinostic had no track record. The design had to establish credibility immediately — making the startup look like an established player in digital health.

What We Delivered

We delivered end-to-end brand and product design — everything Dentinostic needed to launch, raise, and scale.

Logo & Brand Identity

Created a clean, credible brand identity that combines medical clarity with friendly, digital-first aesthetics. The visual language works across app, website, pitch deck, and marketing materials.

Mobile App UX/UI Design

Designed the complete patient experience — from onboarding and symptom questionnaire to video upload and receiving the dentist's report. Every screen guides users through a potentially stressful process with clarity and reassurance.

Website Design

Built a conversion-focused website emphasizing trust, simplicity, and accessibility. Clear service explanations, dentist profiles, patient testimonials, and prominent CTAs drive app downloads.

Pitch Deck Design

Developed an investor-ready pitch deck that tells Dentinostic's story with clarity and confidence. The deck helped secure €650K in seed funding and communicate the vision to potential partners.

Responsive Design & Development Handoff

Delivered pixel-perfect Figma designs that translated seamlessly into development. Worked closely with the development team to ensure smooth implementation.

Key Design Decisions

Medical Trust Through Visual Design

Healthcare design walks a fine line. Too clinical feels cold; too friendly feels unserious. We created a visual language that's professional and trustworthy, but also approachable and modern — soft colors, clean typography, clear hierarchy.

Dentist Profiles Front and Center

Patients trust doctors, not apps. We prominently featured the dental team — Dr. Tina Mandel (medical director), Dr. Oliver Käther, and other licensed professionals — with credentials and specialties visible. This builds immediate credibility.

Simplified Patient Journey

The app flow follows three simple steps: Register → Describe your case → Receive diagnosis. We designed each step to feel manageable, with progress indicators and clear instructions reducing anxiety about the process.

Social Proof at Scale

Over 1,000 patients treated, 4.9 App Store rating, partnership with Barmer — these proof points are strategically placed throughout the website and app to build confidence at every touchpoint.

Symptom-Based Navigation

Instead of making patients self-diagnose, we designed symptom-based navigation: "Zahnschmerzen" (toothache), "Zahnfleischprobleme" (gum problems), "Weisheitszahnprobleme" (wisdom tooth issues). Users find their concern and start treatment immediately.

The Outcome

The brand and product design helped Dentinostic achieve significant milestones in a short time:

They raised €650,000 in pre-seed funding — with a pitch deck that clearly communicated the opportunity to investors.

They signed an exclusive partnership with Barmer, Germany's second-largest public health insurer with 8.5+ million members. Barmer members now get free access to Dentinostic consultations.

The app has treated over 1,000 patients, with dentists providing personalized diagnoses and treatment recommendations remotely.

App Store performance is strong: 500 monthly visits with 10-30% conversion rate to downloads — proof that clear UX and messaging convert browsers into users.

Results

The complete brand and product design delivered measurable business impact:

• €650K raised in Pre-Seed Funding
• Barmer partnership — exclusive contract with Germany's 2nd largest insurer (8.5M+ members)
• 1,000+ patients treated via the app
• 10-30% conversion rate from App Store visits to downloads
• 500 monthly App Store visits
• Complete brand identity and visual language
• Mobile app UX/UI design (iOS)
• Conversion-focused website
• Investor-ready pitch deck

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