Overview

Tipsy Pickle is a unique entertainment destination in Charlotte, NC that combines recreational activities with food and drinks. Their venue features indoor pickleball courts, golf simulators, ping pong, cornhole, shuffleboard, pool tables — all alongside approachable Tex-Mex cuisine, margaritas, and cold beer.

Their tagline captures it perfectly: "Recreationally Active" — whether you're playing pickleball or just being a "sideline hero," everyone's welcome.

They needed a digital presence that matched their fun, energetic brand while handling complex business requirements: court reservations with dynamic pricing, merch sales, event bookings, and catering inquiries.

We delivered a complete solution — Shopify website with eCommerce, plus a custom admin platform for managing all bookings seamlessly.

The Challenge

Building a digital platform for a multi-service entertainment venue presented unique challenges:

Multiple Revenue Streams

‍Tipsy Pickle isn't just a restaurant or just a sports venue — it's both. The website needed to handle court reservations, merch sales, food ordering, private events, catering, and gift cards without overwhelming users.

Dynamic Pricing Model

‍Pickleball and golf simulator pricing varies by time of day and day of week ($10-$40/hour for pickleball, $25-$50/hour for simulators). The booking system needed to handle this complexity while remaining simple for users.

Brand Personality

‍The website had to capture Tipsy Pickle's fun, casual vibe — playful but professional, energetic but approachable. The design needed personality without sacrificing usability.

Operational Efficiency

‍Staff needed an admin platform to manage reservations, avoid double-bookings, and handle the daily flow of customers across multiple activities.

What We Delivered

We provided end-to-end design and development for Tipsy Pickle's entire digital ecosystem.

UX/UI Website Design

‍Designed a modern, user-friendly website that captures the venue's energetic personality. Bold visuals, playful typography, and intuitive navigation guide visitors through activities, menus, and booking options.

Shopify eCommerce Development

‍Built a fully functional Shopify store for Tipsy Pickle merch — integrated seamlessly into the main website. The eCommerce experience is optimized for conversions with smooth checkout flow and mobile-first design.

Custom Booking Platform

‍Developed a custom admin platform (app.tipsypickle.com) to handle reservation management. The system supports dynamic pricing, prevents scheduling conflicts, and gives staff full control over court and simulator availability.

Multi-Service Integration

‍The website seamlessly connects users to:

• Court reservations (custom platform)
• Online food ordering (Toast integration)
• Merch store (Shopify)
• Private event inquiries
• Catering requests
• Gift card purchases

Responsive Design

‍Fully responsive across all devices — critical for users booking courts on-the-go or checking hours and menus from their phones.

Key Design Features

Activity Showcase

‍Visual icons and clear sections highlight all available activities: Pickleball, Golf Simulators, Ping Pong, Cornhole, Shuffleboard, and Pool. Users immediately understand what Tipsy Pickle offers.

Transparent Pricing Display

‍Clear pricing tables for pickleball and golf simulators, broken down by time slots and days. No hidden fees, no confusion — users know exactly what they'll pay before booking.

Video Hero Section

‍Dynamic video background captures the energy and atmosphere of the venue, giving visitors a feel for the experience before they arrive.

Social Integration

‍Instagram feed integration and prominent social links encourage community engagement and user-generated content.

Location & Hours

‍Essential information (address, phone, hours) is easily accessible in the footer — crucial for a local entertainment venue.

The Outcome

We delivered a high-performance digital platform that handles Tipsy Pickle's complex business needs while maintaining a fun, approachable user experience.

The Shopify website drives merch sales, the custom booking platform streamlines operations, and the overall design captures the venue's unique personality. Staff can efficiently manage reservations while customers enjoy a seamless booking experience.

Results

The design and development delivered:

• Complete Shopify eCommerce website
• Custom admin booking platform
• Dynamic pricing reservation system
• Merch store with conversion-optimized checkout
• Multi-service integration (reservations, food ordering, events, catering)
• Fully responsive mobile-first design
• Scalable platform ready for venue expansion

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