How long does WordPress development take?

Blog / simple site: 2-3 weeks. Marketing website: 3-4 weeks. Complex sites with custom functionality: 4-6 weeks. Large editorial platforms: 6-8 weeks.

Do you use page builders like Elementor?

Generally no. Page builders add bloat and slow sites down. We build custom themes with Gutenberg blocks or ACF Flexible Content for editing flexibility without the overhead.

Which plugins do you use?

We carefully select essential plugins - ACF for custom fields, Yoast for SEO, WP Rocket for caching, Wordfence for security. We avoid plugin soup.

Do you provide hosting?

We recommend hosting providers suited to your needs and traffic - WP Engine, Kinsta, Cloudways, or others. We can set up and configure hosting as part of the project.

Can you improve my existing WordPress site?

Yes. We can audit, optimize, rebuild, or migrate existing WordPress sites. Sometimes cleanup is enough; sometimes a rebuild makes more sense.

Do you offer WordPress maintenance?

Yes. Ongoing maintenance available - updates, backups, security monitoring, small changes. Keep your site healthy long-term.

Can you add eCommerce with WooCommerce?

Yes, though for serious eCommerce we often recommend Shopify. WooCommerce works well for simpler stores or when WordPress integration is essential.

Is WordPress still a good choice?

For content-heavy sites, blogs, and flexible CMS needs - absolutely. Webflow or Framer may be better for simpler marketing sites. We help you choose.

Do you build WordPress themes from scratch?

Yes. Custom themes built specifically for your project. No child themes of bloated multipurpose themes.

How much does WordPress development cost?

A fixed-scope quote agreed after the intro call, priced against your content model and how much custom functionality the site needs. A Trial Week on one template is credited toward the build.

WordPress Development That’s Fast, Secure, and Easy to Manage

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A custom theme, a locked-down editing experience, and the performance and security WordPress usually lacks.

Trusted by funded B2B SaaS teams

Portfolio

Case Studies

A few of the products we've shaped.

Real-time risk analytics platform, from alpha to investor-ready in three weeks. Backed by IOSG Ventures and Zee Prime Capital.

Product redesign for a funded fintech analytics company.

Embedded design team inside Gigs' sales pipeline: enterprise eSIM launches with Santander and Motorola closed in 2026.

Embedded marketing and sales design for a funded telecom platform.

A reusable component system for a Series B procurement platform. Product pages went from 6% to 15.1% of all site sessions.

Marketing site, product pages and component system for a Series B SaaS.

PROJECTS

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How the WordPress build runs

The content model first, then the theme

We follow a structured process that results in WordPress sites you’ll actually enjoy managing.

Discovery & Planning

We understand your content model, editorial workflow, and functionality needs. What content types do you have? Who will edit? What integrations are required? Plan before we build.

Typical outputs:

Who edits the site and how often
What has to integrate
Hosting and performance targets
The plugin list, cut to what is needed

What the build covers

What you get

WordPress built as a product rather than a pile of plugins, with editing your team can use and a site that stays fast.

A custom theme
Built to your design, without the weight a marketplace theme carries.
Fewer plugins, fewer things to break.
An editor that cannot break the page
Your team edits content without dragging the layout apart.
The reason the site still looks right in a year.
Performance handled
The things that make WordPress slow, dealt with before launch.
Measured on a real phone.
Security and updates
Set up so a plugin update is routine rather than an incident.
Written down for whoever inherits it.
Search rankings carried across
The pages that already earn clicks handled before the switch.
Checked again after go-live.
Launch and training
Editors trained on the blocks they will use.
Two weeks watched after go-live.

Industries We Work With

B2B SaaS first, with most of our work in fintech, healthtech and AI products.

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Fintech

AI finance, fintech SaaS and B2B financial tools. Trust, density and compliance in the same screen.

Healthtech

Healthtech SaaS and compliance platforms, designed under HIPAA and OSHA constraints.

SaaS

B2B products moving upmarket, with design debt to pay down before the next release.

AI & ML

AI features that have to survive an enterprise demo: uncertainty, corrections, audit trail, failure states.

Why Masterly

Why teams rebuild WordPress with us

Most WordPress problems are plugin problems. A custom theme and a tight editor fix the majority of them.

Custom, not multipurpose: We build themes for your specific needs. No 200-option themes with features you’ll never use slowing everything down.
Performance obsessed: WordPress can be fast. We keep the code clean, cache properly, optimise images and recommend hosting that suits your traffic.
Security focused: We harden every site: correct configuration, security plugins and a routine for updates. Most WordPress breaches come through neglect rather than the platform.
Editor-friendly: CMS We customize the admin for your team. Custom fields, simplified interfaces, logical content organization. Editing should be easy.
Clean code: Maintainable, documented, follows WordPress standards. Future developers won’t hate us.
Long-term thinking: We build sites that stay fast and secure after launch, which is a different problem from being fast on launch day.