Heuristic Evaluation
An expert review of an interface against established usability principles (heuristics) to find problems without recruiting users.
In a heuristic evaluation, one or more specialists inspect a product against a known set of rules — most famously Nielsen's ten heuristics, covering things like system status visibility, error prevention, and consistency. Each violation is logged and rated by severity.
It is fast and cheap because it needs no participants, which makes it a natural first pass in a UX audit. Its blind spot is that experts are not your users; heuristics catch known-bad patterns but miss the surprises that only usability testing with real people reveals. The two methods are complementary, not interchangeable.
In practice
Two reviewers independently walk a SaaS app against Nielsen's ten heuristics and log violations: no visible system status during a 20-second import, destructive actions without confirmation, error messages written for engineers. Merged and severity-ranked, the list holds 23 issues — six critical. Cost: two days, zero participant recruiting. The team fixes the criticals before spending a cent on usability testing, which then surfaces the problems experts couldn't predict.
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