MVP (Minimum Viable Product)
The smallest version of a product that delivers real value to early users, built to learn from the market with the least effort.
An MVP is the leanest product that still solves a real problem for real users — enough to ship, learn, and iterate, but no more. Its purpose is to test the riskiest assumptions of a business with the least time and money, before committing to a full build.
The word that trips teams up is viable: an MVP must actually deliver value, not just be small. A cramped, broken first version teaches you that people dislike a bad product, not whether they want the real one. Getting the MVP scope right is the first step toward product-market fit.
In practice
A founder plans six months of build: integrations, roles, dashboards. An MVP pass cuts it to the one workflow the target user is hired for — import data, get the weekly report — shipped in six weeks to ten design partners. The learning arrives immediately: retention is fine, but every buyer asks the same pricing question, and two “must-have” integrations go unmentioned. The next quarter is planned on evidence instead of the original guess.
Learn more
Frequently Asked Questions
Related terms