User Flow
A map of the sequence of steps and decisions a user moves through to complete a task, from entry point to goal.
A user flow diagrams the path to a goal — sign up, make a payment, book a call — as a series of screens, actions, and branching decisions. It exposes the length and complexity of a task before any screen is designed, making unnecessary steps and dead ends obvious.
Flows are the connective tissue between information architecture and wireframes. Shortening a critical flow is one of the most reliable ways to lift conversion: every removed step is a place users can no longer drop off.
Related terms
Information ArchitectureThe structural design of a product's content and navigation — how information is organized, labeled, and grouped so people can find it.WireframingSketching the low-fidelity skeleton of a screen — layout, content blocks, and hierarchy — before any visual styling is applied.Conversion FunnelThe staged path users take toward a goal — visit, sign up, activate, pay — where measuring drop-off at each step reveals where to improve.OnboardingThe designed experience that guides a new user from first launch to their first real success with a product.